Reference Code:  13389

Retail Area Manager

Shanghai, 11, CN


Since 1868, the Swiss watch manufacturer IWC Schaffhausen has been crafting exquisite Haute Horlogerie, in which the highest precision is combined with exclusive design. As one of the world's leading brands in the luxury watch segment, our long-established company daily upholds the pioneering spirit and the innovative talent that underlie our success.


1. Achieve the north area boutiques P&L objectives
• Define with China MD and RRD sales objectives and key elements of P&L (salary, expenses,…)
• Monitor Daily Boutique Performances and follow-up of sales and reporting to RRD: analyze         and evaluate product sales results, collect and provide qualitative feedbacks
• Control discount to clients (Brand strategy, action plans)             
• Handle salary packages (salary, incentives, commissions…) of sales staff       
• Assortment: handle model stock and management pieces allocation to boutiques, transfer if necessary, monitor the replenishment                          
• Handle exhibitions and boutique sales events


2. Boutique management: provide the prestige environment and level of service
• Ensure boutique operation’s management according to PAN standards
• Store Planning support & Ensure smooth opening of new boutiques, supervise product/display material order, visual merchandising, staff recruitment/training and other boutique opening procedures, handle budgets related
• Merchandising: control and optimize windows displays according to international guideline      
• Boutique environnent: maintain, conduct boutique environnent improvements     
• Service: propose and conduct service improvements in PAN boutiques             
• Be warrant of the boutique procedures (inventory, administration, procedures, …)     
• Build & Maintain good relations with local landlords or Dpt Stores management to increase visibility & sales.

3. Team Management: manage the managers, train and animate the sales team
• Implement the retail team strategy defined at Area level
• Provide detailed product information and knowledge training to boutique staff
• Provide sales estimate for new product launch
• Boutique Mystery Shopping Survey and Action Plan                                          
• Boutique staff: handle recruitment and changes                           
• Integration and training: coordinate and define training program with Regional Training Manager (products knowledge, competences)                             
• Set objectives to boutique managers and conduct yearly evaluation                   
• Animation. Conduct monthly boutique managers meetings           
• Propose and follow salary scheme for all retail boutique staff       
• Follow all retail team performance and contribute to improve        
• Handle the budgets related
• Handle boutique support: staff uniforms & grooming, sales tools, boutique equipments…


4. Clients management: conduct CRM actions, prospect VIP, bring new traffic     
• Coordinate customer service in boutique: catalogues, operation procedures, SAV care and follow up…
• Supervise direct mailing to retain existing customers
• Retail gift management with Marketing Dpt                                  
• Retail events: participate to concept definition and organization for boutiques     
• Database: be the warrant of the database (quality and quality)      
• CRM: implement the relational plan, monitor CDB inputting and maintenance process
• Prospecting new VIP: define strategy and prospect personally potential VIP clients    
• Propose and conduct action plans for traffic increasing (cross-marketing, partnerships,…)                                   
• Analyze CRM actions (ROI, correcting actions…)                        
• Handle the budgets related to CRM  

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