Reference Code:  35174


Shanghai, SH, CN


Our strength lies not in our similarities but in revealing the exceptional diversity of our cultures and colleagues. We leverage the advantage of being a global company with an international workforce. We employ the best experts who we trust to make informed decisions, who dare to implement their ideas and who take ownership of their actions. No matter where you are from, what you believe in, what age you are, who you love, or if you are disabled: In the end, together we always make it happen!

BRAND:                   IWC CHINA



LOCATION:                 SHANGHAI



1) Summary of Position:


The Digital & e-Commerce Manager is responsible for the communications strategy and its seamless implementation across all one-to-one consumer touchpoints.


Working across digital, social and mobile spaces, he/she will develop a world-class consumer journey through creativity, innovation and use of insights.


Leading a cross-functional team, he/she will focus on both acquisition and retention through engaging, consistent and effective brand & product communications. 


Working in close collaboration with HQ, he/she will have to develop and integrate strategic digital & e-Commerce initiatives to achieve the business goal.


Direct / reviewing manager: Digital & E-commerce Director

Number of staffs reporting to the position: 1

  • Assistant Digital & EC Manager



2) Area of Responsibilities:


1. Digital Content & Consumer Journey

  • Build and own the strategy for the consumer journey on OFS (owned flagship store including website & wechat) touchpoints focusing on customer acquisition, engagement and retention.
  • Work with HQ and local marketing teams to identify creative needs for digital content. Develop, manage and execute briefs to enrich the digital consumer journey.
  • Be the dedicated contact person to provide guidance and share best practice across local digital plans.
  1. SEM & SEO (Search Engine Optimization):

Drive the search strategy based on marketing objectives and coordinates with HQ to increase the SEM and SEO effectiveness.

  • Work in close collaboration with the media team & HQ to optimize the strategy in terms of SEO recommendations
  • Manage the search budget within Media Budget
  • Identify search engine marketing business opportunities based on competitive research, industry data/trends and key performance metrics of current marketing campaigns
  • Act as the search subject expert, tying in social media marketing and content strategies to relevant networks
  • Build search engine volume and efficiency forecasts, making recommendations on keywords selection, liaising with the HQ, Global and Local Agency
  • Initiate tests (keywords bids, ad copy, landing pages) to improve key metrics (click, search, convert)

Work in close collaboration with the media team & HQ to drive the digital advertising strategy in partnership with the Media Agency

  • Identify campaigns, subjects and best media to achieve higher results
  • Manage display campaigns
  • Work closely with the CRM team to develop Wechat account
  • Post campaign analysis reports to improve on key learnings and report back to business
  • Provide the business with insights and information needed to make sound business decisions surrounding the online space
  • Develop and execute best practice analytics strategy
  • Produce reports and offer actionable recommendations to maximize site rankings, brand visibility, fan base, share of voice


2. e-Commerce

  • Drive existing IWC China e-Commerce platform (Weboutique & CRC team) and work closely with Global HQ and Local and Global Richemont teams to set up official e-Commerce site to achieve multi-platform e-commerce businesses.
  • This role will be responsible for the daily operation of the e-commerce business activities – developing the customer acquisition strategy, marketing campaigns, and coordinating order processing and resolving systemic issues, optimizing keyword plans and using CRM and related tools and tactics to drive the business.
  • Ensure operational excellence. Ensure permanent integration of all aspects of e-commerce incl. product assortment, stock, supply chain, marketing, CRM, IT, finance, logistics, reporting. Manage the e-commerce local P&L.
  • Ensure full partnership with Richemont Local running  eCommerce support functions (Logistics, Anti-Fraud, Finance, Warehouse, IT, HR)
  • Work closely and manage Call Centre procedures for e-commerce.  Liaise with the customer service team to ensure the brand and product message are consistently implemented. 



3) Education & Experience:

  • Degree in communications, marketing, advertising or digital communication
  • Minimum 8 years in digital marketing / community
  • Understanding of Luxury and Consumer needs
  • Digital marketing experience on client or agency-side
  • Expertise in customer lifecycle marketing management and a proven commercial record of developing customer facing contact strategies
  • Ability to provide thought leadership on how customer engagement can support delivery of the business strategy
  • Strong analytical skills including forecasting, financial management and marketing program measurement.
  • Experience leading and managing cross-functional teams.
  • Demonstrated ability to work autonomously and manage a wide variety of projects simultaneously and under deadline.

4) Profile:

  • Good in both written & spoken English
  • Creative and innovative
  • Entrepreneurial spirit
  • Applied analytics sensibility with proven ability to make profitable decisions based on data
  • Team player able to work in transversal organizations
  • Internet & Trend Savvy
  • Strong oral and written communication skills
  • Finger on the pulse & Willingness to go beyond
  • Dedicated & eager to make a difference
  • Strong organization skills