Reference Code:  101466

[IWC] Marketing Communication Director

Seoul, 11, KR


Our strength lies not in our similarities but in revealing the exceptional diversity of our cultures and colleagues. We leverage the advantage of being a global company with an international workforce. We employ the best experts who we trust to make informed decisions, who dare to implement their ideas and who take ownership of their actions. No matter where you are from, what you believe in, what age you are, who you love, or if you are disabled: In the end, together we always make it happen!



ENTITY:                                     RICHEMONT KOREA LTD

BRAND:                                      IWC SCHAFFHAUSEN



LOCATION:                               KOREA


1) Position Summary

A pivotal role with full responsibility to develop and implement marketing &communication strategies for IWC Korea within the framework of the global directions and local priorities/initiatives. His/Her main objectives are to solidify IWC leadership as the core luxury timepiece brand in Korea and to maximize brand visibility/ exposure.



2) Activities:


  1. Strategic Planning & review
    • Develop and implement the long-term and yearly MarComm strategies across all functions
    • Review monthly and annual MarComm plan
    • Analyze the implementations of all MarComm strategies and campaign KPIs
    • Market intelligence


  1. Budget Management
    • Build A&P budget (media, PR, event, client treatment etc.) 
    • Track and manage monthly, quarterly, yearly A&P spending and expenses
    • Responsible for external vendors and agency procurement


  1. Digital & Media
    • Annual media planning and strategy development
    • Supervise media execution and KPI achievement
    • Co-work with a designated media agency


  1. Public Relations
    • Secure a close relationship with key media, KOL, local artist community
    • Plan strategic PR initiatives  


  1. Trade Marketing (VM, SDP, Event)
    • Ensure quality of all the brand experience elements including VM, SDP, Event
    • Propose annual event calendar
    • Supervise pre/post event report and KPI achievement


  1. Team Leadership
    • Set clear guidance, directions & objectives to each team members
    • Empower the team and be a role model based on IWC values
    • Develop all team members skillsets, leadership and competencies and prepare talent pipelines



3) Requirement:


  • Min. 15 years of professional marketing & communication experience in high-end retail industry with at least 3 years in leadership position (luxury jewelry and watch, fashion will be plus)
  • Strong communication skills both in Korean and English
  • Solid local network with strong knowledge of luxury market in Korea
  • Hands-on management skills and ability to interact with various stakeholders



4) Dimension:


Geographical responsibility:

  • South Korea.



5) Key relationship with:


Internal contacts:

  • Reports to IWC Korea Managing Director
  • Work closely with: Commercial team, Retail team, IWC HQ, and local SWM.


Direct / reviewing manager: IWC Korea Managing Director


Number of staffs reporting to the position: 3+1

  • Trade Marketing manager
  • PR & Media manager
  • PR & Marketing executive
  • PR & Marketing intern