Apply now »
Reference Code:  101466

[IWC] Marketing Communication Director

Seoul, 11, KR

Permanent
  
  

Shaped by our founding story and inspired by the people we work with, we seek individuals who stand up for what they believe in. As a company, we are bold and dynamic, driven by passion and excellence. Together, we think and act future-oriented, continue to innovate, and push boundaries in a traditional industry. With us, you can be your true self. «We Empower, we Exceed, we Engineer».

JOB DESCRIPTION

 

ENTITY:                                     RICHEMONT KOREA LTD

BRAND:                                      IWC SCHAFFHAUSEN

DEPARTMENT:                         MARKETING AND COMMUNICATIONS

POSITION TITLE:                    MARKETING COMMUNICATION DIRECTOR

LOCATION:                               KOREA

 

1) Position Summary

A pivotal role with full responsibility to develop and implement marketing &communication strategies for IWC Korea within the framework of the global directions and local priorities/initiatives. His/Her main objectives are to solidify IWC leadership as the core luxury timepiece brand in Korea and to maximize brand visibility/ exposure.

 

 

2) Activities:

 

  1. Strategic Planning & review
    • Develop and implement the long-term and yearly MarComm strategies across all functions
    • Review monthly and annual MarComm plan
    • Analyze the implementations of all MarComm strategies and campaign KPIs
    • Market intelligence

 

  1. Budget Management
    • Build A&P budget (media, PR, event, client treatment etc.) 
    • Track and manage monthly, quarterly, yearly A&P spending and expenses
    • Responsible for external vendors and agency procurement

 

  1. Digital & Media
    • Annual media planning and strategy development
    • Supervise media execution and KPI achievement
    • Co-work with a designated media agency

 

  1. Public Relations
    • Secure a close relationship with key media, KOL, local artist community
    • Plan strategic PR initiatives  

 

  1. Trade Marketing (VM, SDP, Event)
    • Ensure quality of all the brand experience elements including VM, SDP, Event
    • Propose annual event calendar
    • Supervise pre/post event report and KPI achievement

 

  1. Team Leadership
    • Set clear guidance, directions & objectives to each team members
    • Empower the team and be a role model based on IWC values
    • Develop all team members skillsets, leadership and competencies and prepare talent pipelines

 

 

3) Requirement:

 

  • Min. 15 years of professional marketing & communication experience in high-end retail industry with at least 3 years in leadership position (luxury jewelry and watch, fashion will be plus)
  • Strong communication skills both in Korean and English
  • Solid local network with strong knowledge of luxury market in Korea
  • Hands-on management skills and ability to interact with various stakeholders

 

 

4) Dimension:

 

Geographical responsibility:

  • South Korea.

 

 

5) Key relationship with:

 

Internal contacts:

  • Reports to IWC Korea Managing Director
  • Work closely with: Commercial team, Retail team, IWC HQ, and local SWM.

 

Direct / reviewing manager: IWC Korea Managing Director

 

Number of staffs reporting to the position: 3+1

  • Trade Marketing manager
  • PR & Media manager
  • PR & Marketing executive
  • PR & Marketing intern

Apply now »