[IWC] Marketing Communication Director
Seoul, 11, KR
JOB DESCRIPTION
ENTITY: RICHEMONT KOREA LTD
BRAND: IWC SCHAFFHAUSEN
DEPARTMENT: MARKETING AND COMMUNICATIONS
POSITION TITLE: MARKETING COMMUNICATION DIRECTOR
LOCATION: KOREA
1) Position Summary
A pivotal role with full responsibility to develop and implement marketing &communication strategies for IWC Korea within the framework of the global directions and local priorities/initiatives. His/Her main objectives are to solidify IWC leadership as the core luxury timepiece brand in Korea and to maximize brand visibility/ exposure.
2) Activities:
- Strategic Planning & review
- Develop and implement the long-term and yearly MarComm strategies across all functions
- Review monthly and annual MarComm plan
- Analyze the implementations of all MarComm strategies and campaign KPIs
- Market intelligence
- Budget Management
- Build A&P budget (media, PR, event, client treatment etc.)
- Track and manage monthly, quarterly, yearly A&P spending and expenses
- Responsible for external vendors and agency procurement
- Digital & Media
- Annual media planning and strategy development
- Supervise media execution and KPI achievement
- Co-work with a designated media agency
- Public Relations
- Secure a close relationship with key media, KOL, local artist community
- Plan strategic PR initiatives
- Trade Marketing (VM, SDP, Event)
- Ensure quality of all the brand experience elements including VM, SDP, Event
- Propose annual event calendar
- Supervise pre/post event report and KPI achievement
- Team Leadership
- Set clear guidance, directions & objectives to each team members
- Empower the team and be a role model based on IWC values
- Develop all team members skillsets, leadership and competencies and prepare talent pipelines
3) Requirement:
- Min. 15 years of professional marketing & communication experience in high-end retail industry with at least 3 years in leadership position (luxury jewelry and watch, fashion will be plus)
- Strong communication skills both in Korean and English
- Solid local network with strong knowledge of luxury market in Korea
- Hands-on management skills and ability to interact with various stakeholders
4) Dimension:
Geographical responsibility:
- South Korea.
5) Key relationship with:
Internal contacts:
- Reports to IWC Korea Managing Director
- Work closely with: Commercial team, Retail team, IWC HQ, and local SWM.
Direct / reviewing manager: IWC Korea Managing Director
Number of staffs reporting to the position: 3+1
- Trade Marketing manager
- PR & Media manager
- PR & Marketing executive
- PR & Marketing intern