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Reference Code:  108440

[IWC] Brand Experience Manager

Seoul, 11, KR

Permanent
  
  

Shaped by our founding story and inspired by the people we work with, we seek individuals who stand up for what they believe in. As a company, we are bold and dynamic, driven by passion and excellence. Together, we think and act future-oriented, continue to innovate, and push boundaries in a traditional industry. With us, you can be your true self. «We Empower, we Exceed, we Engineer».

ENTITY: RICHEMONT KOREA LTD
BRAND: IWC SCHAFFHAUSEN
DEPARTMENT: MARKETING AND COMMUNICATIONS
POSITION TITLE: BRAND EXPERIENCE MANAGER
LOCATION: KOREA
 

 

Position Summary

 

An essential role for taking charge of all brand experience related activities including store planning, visual merchandising and events for IWC Korea within the framework of the HQ directions and local business priorities. His/Her main objectives are to solidify our Maison’s leadership as the core luxury timepiece brand in Korea by securing customer’s brand experience at its highest level

 

Activities:

 

  • Store Planning
    • Lead and execute key local store opening/closing/renovation/relocation projects
    • Plan store opening in line with sales team and actively communicate with HQ store planning counterpart & stakeholders to ensure opening of the store on time
    • Guide contractors for layout and materials and support order and shipment
    • Manage contractors to ensure quality and efficiency by regularly visiting storage of contractors and assessing performance
    • Share local needs and suggest relevant tools or actions with HQ Brand Experience team
    • Ensure high quality boutique experience in all channels: internal boutiques, domestic retailers, duty free boutiques

 

  • Visual merchandise
    • Adapt HQ guideline and lead local VM campaigns and operation to support and accelerate local business
    • VM budget management and reporting
    • Plan and lead the VM champion community by organizing monthly calls with VM responsibles in internal boutiques
    • Manage order, shipment, distribution and stock of VM materials
    • Distribution of VM guidelines to the boutique level to maintain the same level of brand experience to the excellence
    • Understand the seasonal animation and execute PLV order / installation for boutique & POS
    • Manage creativity setting including PLV material order & disposal
    • Manage PLV: forecast, order, shipment, distribution, stock, and destruction
    • Detailed analysis and estimation of PLV stock for in-time delivery for future uses
    • PLV budget & stock management / handling logistic process

 

  • Event orchestration
    • Lead and execute annual key event implementation by liaising with HQ Brand Experience team to orchestrate event production & visual presentation
    • Locate and contact the best agency according to the purpose and concept of the event
    • Manage and supervise agencies to achieve the highest standards in production, execution and operation
    • Adaptable to hybrid or virtual events, with knowledge of what it takes online and off, including the latest tools, platforms and technologies to bring the brand’s objectives to life
    • Select and arrange logistics for the watch presentation

 

Requirements:

  • Min. 7 or 8 years of professional experience in a similar role, preferably in the high-end retail industry (luxury jewelry and watch is a plus)
  • Strong knowledge of store planning and visual merchandise
  • Strong communication skills both in Korean and English
  • Solid local network with key agencies within luxury market in Korea
     

Geographical Responsibility
 

  • South Korea
     

Internal Contacts
 

  • Reports to IWC Korea MarComm Director
  • Work closely with: Communication manager (peer), Commercial Team, HQ Brand Experience team

     

Direct / reviewing manager: IWC Korea MarComm Director

Number of staffs reporting to the position: 1
 

  • Visual Marketing Intern

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