Reference Code:  69559

Marketing Automation Manager (m/w/x - 100%)

Schaffhausen, SH, CH


Our strength lies not in our similarities but in revealing the exceptional diversity of our cultures and colleagues. We leverage the advantage of being a global company with an international workforce. We employ the best experts who we trust to make informed decisions, who dare to implement their ideas and who take ownership of their actions. No matter where you are from, what you believe in, what age you are, who you love, or if you are disabled: In the end, together we always make it happen!

To support our CRM and Data Team Schaffhausen we are looking for a



(M/F/X — 100%)


The primary focus of the marketing automation manager will be to own the marketing automation strategy and projects of the brand.


Start: ASAP

Duration: Permanent




Manage the brand automated client journeys in Marketing Cloud, that includes:


  • Collecting the needs from the key stakeholders, formalizing into business requirements in a clear documentation
  • Coordinating the implementation with the technical resources (IWC marketing cloud agency and Richemont teams)
  • Ensuring the automation flows are executed correctly
  • Making sure the content is relevant and up to date, coordinating the collection and implementation of assets with creative resources 
  • Building project roadmap and ensuring deadlines are met
  • Performing tests and coordinating feedbacks
  • Launching new innovations and channels
  • Creating reports on the journeys’ performance, support data analyst
  • Following-up on group initiatives



Manage the customer database in Service Cloud, that includes:


  • Following-up on releases, from grooming business requirements, to testing and ensuring successful go-live
  • Troubleshooting database issues. Following-up on IT tickets, constantly work towards improving the sanity of the database, working closely with data analyst
  • Creating appropriate documentation to train local markets
  • Communicating proactively to keep the users engaged


Manage the coordination with other digital products, that includes:


  • Onboarding and driving projects where a connection with Salesforce is involved (website, in-store, application…)
  • Participating in digital transformation discussions across the board internally and with the group, be the representative for CRM & Data 





  • 3 or more years of experience working with Salesforce Marketing cloud (or similar) for B2C or B2B brand; strong experience in setting up and maintaining customer journeys
  • Fluent in English is mandatory. French or German is a plus
  • Technical skills are a plus: SQL, html, AMP script coding
  • Salesforce certification is a plus.
  • Ability to manage and prioritize multiple projects and tasks simultaneously
  • Proactive with a strong sense of ownership





IWC offers a challenging working environment: the company’s roots are in Switzerland, but it is a successful international player. We maintain our tradition, yet we are always on the lookout for innovations and ways to improve. Change management, education, further training and personal development are therefore of key importance for our long-term success.