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Reference Code:  112755

Marketing and Communications Director, NEA

Hong Kong, HK, HK

Permanent
  
  

Shaped by our founding story and inspired by the people we work with, we seek individuals who stand up for what they believe in. As a company, we are bold and dynamic, driven by passion and excellence. Together, we think and act future-oriented, continue to innovate, and push boundaries in a traditional industry. With us, you can be your true self. «We Empower, we Exceed, we Engineer».

MISSION:

 

  • Deliver impactful 360 Marketing, Communications & CRM Strategic Plan for HK, MO, Taiwan & Hainan
  • Manage the A&P budget and the MarCom related S&D cost for the brand and ensure best ROI of all investments
  • Create desirability for the Brand, strengthen Brand Awareness and Visibility in the region
  • Design and conduct brand events to ensure positive Brand and PR exposure
  • Design and plan boutique and activations, driving traffic to Boutiques, POS & e-Commerce
  • Support Operators on their boutique activations to ensure consistent brand message and quality.
  • Create and develop Strategic CRM plan to recruit, retain & re-activate clients and VIC loyalty
  • Contribute to the commercial digital strategy and drive digital brand exposure incl social media, press and KOL 
  • Oversee Trade Marketing Department including store projects planning (within the MarCom team) managing all BTQ and POS projects including Flagship Boutiques, manage store planning part of brand CAPEX
  • Sustainability and Environmental awareness internally and ensure Sustainability of MarCom and Store planning projects

 

 

RESPONSIBILITIES:

 

MARKETING & COMMUNICATIONS:

  • Develop the annual MarCom strategic plan together with the MD and deliver the implementation
  • Manage A&P budget incl. trade marketing, store CAPEX and PLV planning 
  • Create local MarCom calendar in partnership with HQ and commercial team.
  • Strategic Media Buying (Online, Offline) and content ownership to enhance Brand Visibility 
  • Media & Advertising, local relevant content creation and KOL/Celebrities collaboration (with the support of Local Media Agency)
  • Develop PR activities in line with Brand Strategy and global communication campaign to maximize brand visibility 
  • Oversee press agency and maintain relationship with key editors and KOLs 
  • Explore new media opportunities (online & offline) 
  • Develop e-Com strategy together with the MD and the commercial team to delivery seamless D2C and OTO experience and impactful brand experience across channels 
  • Ensure strategic visibility on Social Media, digital publications and digital platforms of all commercial partners 
  • Visual Merchandising, POS Communication & PLV Management
  • Oversee planning and implementation of In-Store VM animation ensuring local fit of global guidelines including related POS material forecast and planning 
  • Provide strategic input to HQ for development of locally impactful animation concepts
  • Exploit POS communication opportunities and In-boutique activations in wholesale to maximize brand impact and sales impact

 


CRM & EVENTS STRATEGY IMPLEMENTATION:

  • Create and develop Strategic plan to recruit, retain & re-activate clients
  • Execute targeted CRM activities (eDM, DM, MMS, eNewsletter) and ensure achievement of KPIs
  • Guide team in analyzing CRM Database to implement targeted actions and derive clients’ insights
  • Come up with engaging ideas to strengthen client loyalty and help establish and foster strong relationship with Top VVIPs and watch communities
  • Explore potential partnership opportunities (Brands, Hotels, Banks,…) to recruit prospects
  • Steer creative agency in development of event concepts and deliver implementation with focus on brand experience and driving sales

 

 

STORE PLANNING, MAINTENANCE & OTHER:

  • Oversee new and existing store projects incl Flagship Boutiques for the region
  • Collaborate with HQ architects and provide input on design and plan related CAPEX spending
  • Help to explore potential opportunities, communicate with related parties and LL when necessary
  • Deliver high visibility, talk of the town exhibitions and pop-ups together with brand HQ and localize concepts when needed
  • Oversee local construction companies and sourcing of materials incl. HQ approval process
  • Oversee maintenance and repair activities and plan related S&D cost
  • Develop and source special gift concepts for local market requirements that are outside of HQ offer (Moon festival, Christmas) aiming to emphasize brand’s storytelling and creation of loyalty

 

 

REQUIREMENTS:

  • 10 years of strong and solid experience in the Marketing, Communications and CRM field, with a focus on luxury retail sector is a definite advantage.
  • Degree holder in marketing, business administration or other related disciplines
  • Excellent strategic thinking, problem-solving and strong abilities to translate business objectives into actionable marketing plans
  • Experience in managing marketing budgets and optimizing ROI
  • Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders
  • Excellent leadership skills, ability to inspire and motivate a team, fostering a high-performing environment
  • Fluent in English, Cantonese and Mandarin

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