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Reference Code:  8639

Regional Digital Manager

HK, HK, HK

Permanent
  
  

Since 1868, the Swiss watch manufacturer IWC Schaffhausen has been crafting exquisite Haute Horlogerie, in which the highest precision is combined with exclusive design. As one of the world's leading brands in the luxury watch segment, our long-established company daily upholds the pioneering spirit and the innovative talent that underlie our success.

Main responsibilities:

  • To coordinate the translation and implementation of global digital brand strategy within the NEA region
  • To deliver a comprehensive customer engagement program on WeChat that sees growth of the follower base, conversion to sales and the development of alternative revenue streams on WeChat such as in app purchases & games
  • To drive the implementation of campaign solutions to drive marketing growth by developing campaign strategy, building campaigns, monitoring and optimizing for spend and performance
  • Maintain daily activities to influence customer behavior across local Chinese channels, analyzing client-initiated conversations and advise appropriate marketing activities
  • To generate actionable insights from complex customer data to drive growth in digital engagement and customer lifetime value across all stages of the customer lifecycle

 

Requirement:

  • Degree in communications, marketing or computer science
  • Minimum 5 years in digital experience, experience with China market is a must
  • Strong and proven experience working with Chinese digital channels such as: Baidu, Alibaba, WeChat & Sina Weibo
  • Demonstrable proficiency and technical skills in Facebook Advertising Tools (e.g. Power Editor), Google AdWords, DoubleClick & Analytics
  • Willing to travel

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