Reference Code:  12528

Assistant Boutique Manager

Abu Dhabi, AZ, AE


Since 1868, the Swiss watch manufacturer IWC Schaffhausen has been crafting exquisite Haute Horlogerie, in which the highest precision is combined with exclusive design. As one of the world's leading brands in the luxury watch segment, our long-established company daily upholds the pioneering spirit and the innovative talent that underlie our success.


The IWC Assistant Boutique Manager is in charge together with the Boutique Manager of implementing the retail strategy, managing the boutique and boutique-staff, the daily operations and of building customer relationships. He/She runs the boutique-business as a Deputy if the Boutique Manager is not around.




  • Work closely with and support the Boutique Manager with all managerial and operational tasks
  • Building and maintaining strong relationships with clients and stakeholders as well as office team
  • Know IWC’s history, products and partnerships as well as the watch industry
  • Identify and/or creates sales opportunities inside and outside boutique environment
  • Acknowledge selling of watches, accessories and services as the main task and exceeds turnover targets set by the Boutique Manager
  • Host clients and other stakeholders with the ability to provide outstanding personalized customer experience
  • Find ever new and creative means to exceed client’s expectations
  • Handle customer service requests and respective processes
  • Engage in CRM-activities such as prospect follow-up on a daily basis
  • Act as an ambassador in and out of the boutique and activate network to recruit prospects and clients
  • Maintain the boutique according to global IWC visual merchandising standards
  • Manage and lead the boutique team by example in the absence of the Boutique Manager
  • Conduct training and daily briefs with the Boutique manager




  • 3-4 years of experience in sales or hospitality
  • Strong leadership skills, high emotional intelligence and general education
  • Perfect understanding of client satisfaction, luxury experience and strong sense for etiquette and human behavior
  • Strong selling skills and result-oriented
  • Able to adapt approach individually to respective client
  • Open and outgoing personality
  • Has perfect manners and can maintain a conversation elegantly
  • Team player with good interpersonal competences and empathy
  • Excellent communicator with ability to develop strong networks
  • Fluent in local language and English and ideally one more relevant tourist language
  • Applicants with background in Sales or Hospitality preferred