Reference Code:  38985

Dunhill CRM and Digital Marketing Chief or Assistant Manager

Tokyo, 13, JP


Relevant, masculine and British. Since 1893, Alfred Dunhill has been engineering unique and stylish luxuries for men. We seek people who have commitment and drive with a strong commercial focus, and will thrive in a creative environment that encourages innovative thinking.

JOB TITLE: CRM and Digital Marketing Chief or Assistant Manager
 REPORTING TO: Marketing General Manager or Assistant Manager
 LOCATION: Tokyo, Japan

 Responsible for planning and executing CRM and Social Media strategy and initiatives in order to strengthen the Dunhill presence and contribute to both retail and e-commerce sales. The position requires close communication with global teams and local stakeholders, in order to implement various types of CRM and Social Media initiatives in a timely and accurate manner.


 - Support and assist CRM programs and manage various customer profiling requests.
 - Work closely with global CRM team for the market introduction of clienteling app, House Card Program, and the migration of the customer database.
 - Support ECOM and Retail activities through creation of EDM and other digital engagement tools.
 - Conduct analysis of customer data as required by internal stakeholders.


Digital Marketing
 - Create and execute a local digital marketing strategy with the objective of creating brand fans, new and young customers.
 - Work closely with stakeholders to strike a balance between global branding and local messaging on digital platforms.
 - Work closely with ECOM team to develop positive engagement between digital marketing initiatives and official website/ECOM platform.
 - Assist the Retail team with their efforts to engage with clients through digital channels.
- Take an active role in partner companies’ online content management, such as department store websites and social network initiatives, etc.


 - Preferably experience in the luxury retail.
 - Proficiency of PC skills (At minimum Word, Excel and PowerPoint).
 - Business level English, fluent Japanese
 - Strong interpersonal, communication, and client orientation skills