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Reference Code:  19661

Dunhill Ecommerce and Digital Marketing Manager

Tokyo, 13, JP

Permanent
  
  

Relevant, masculine and British. Since 1893, Alfred Dunhill has been engineering unique and stylish luxuries for men. We seek people who have commitment and drive with a strong commercial focus, and will thrive in a creative environment that encourages innovative thinking.

Dunhill Ecommerce and Digital Marketing Manager

Reports to: Japan Retail General Manager & Marketing General Manager
Regional Office: Japan HQ, Tokyo

 

Position Summary:
Accelerate digital excellence and ecommerce sales growth within the market.
Working in a cross functional capacity with HQ and local teams including merchandising, marketing and retail to lead and execute the regional ecommerce strategy and omni-channel initiatives.

 

Responsibilities & Accountabilities:

Ecommerce
- In line with global strategy, working closely with line manager to develop yearly ecommerce strategy including execution and monitoring
- In line with global online sales forecasts, plan and track regional online sales targets (KPI: increase of Ecommerce sales to 20% from the current 5%)
- Partner with HQ and local merchandising teams to ensure correct product assortment is represented online and timely replenishment is complete
- Use retail and online insights to action and maintain local visual merchandising
- In line with global trading calendar, plan and execute a regional trade calendar to support marketing activations, search trends and regional key moments
- Manage editorial and product copy for website ensuring high quality and accuracy across the website
- Bring innovative digital developments to on page functions
- Lead and execute omni-channel projects
- Collaborate with CRC team to drive online sales
- Partner with retail to champion and deliver digital collaboration and drive sales
- Lead reginal omni-channel projects
- Support online wholesale to drive future growth of online channels

 

Digital marketing
- Work closely with HQ to support with SEO/SEM planning and analysis
- Partner with HQ to develop customer journeys and newsletter schedule
- Work closely with HQ to elevate the brand tone of voice across all digital channels

 

Social
- Developing and maintain brand’s social media presence on regional platforms
- In line with global marketing and social calendar, produce and execute a local Line calendar and posting schedule (KPI: increase to 30,000 Line friends from the current 15,000)
- Add rich content to Line and build into a local owned content platform (KPI: increase to 100,000 Line friends and build E-commerce revenue)
- Brainstorm new and creative social content & strategy

 

General
- Ongoing competitor review and analysis
- Ensure correct information is uploaded and maintained in the store locator and GMB

 

Language

- Fluent in Japanese (N1 or above) and English

 

CONTACT:

It there are any questions for this position, please contact us at Richemont Japan HR Talent Acquisition team <jp.hr_talent@richemont.com>.