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Reference Code:  49470

Sr. Digital Marketing Executive

Shanghai, SH, CN

Permanent
  
  

Relevant, masculine and British. Since 1893, Alfred Dunhill has been engineering unique and stylish luxuries for men. We seek people who have commitment and drive with a strong commercial focus, and will thrive in a creative environment that encourages innovative thinking.

Responsibilities & Accountabilities

  • Ongoing digital content & performance review with possible quick optimization requirements;
  • Work together with agency and media on developing digital campaigns and online advertising to promote brand image;
  • Explore and maintain a sound relationship with digital media and KOLs to better promote the brand;
  • Assist digital & eCom mkting manager on digital media strategy development & execution, investment ROI evaluation, media cost negotiation, media buy, budget & expenses monitoring, payment follow up;
  • Monitor market trend and demonstrate understanding of new realities of digital platforms, responsible for on-brand contents delivery;
  • Validate and execute local media planning based on the understanding of brand guidelines while keep the focus of local market needs;
  • Collaborate with merch and eCom team to identify the key products, assist to develop paid media strategy and plan for eCom channels;
  • Responsible for providing assets and work closely with eCom operation team for new collection launch, campaign activation, key online festival/ event, build a strong link between brand marketing and eCom;
  • Support eCom team to monitor and control luxury brand image on eCom platforms;
  • Support PR and social team on marketing activities;
  • Daily support and teamwork.

 

Requirements

  • 3 to 5 years’ experience with digital or social background
  • Good command of English both written and oral
  • Good command of using Microsoft Office tools.