Reference Code:  8341

PR & Event Manager

Shanghai, 31, CN


Relevant, masculine and British. Since 1893, Alfred Dunhill has been engineering unique and stylish luxuries for men. We seek people who have commitment and drive with a strong commercial focus, and will thrive in a creative environment that encourages innovative thinking.

Position: PR & Event Manager


Department: Communication


Reports to: Marketing Director


Position Summary

PR& ePR, VIP/celebrity relationship and event management

Responsibilities & Accountabilities



  • Support Marketing D to develop regional PR & ePR / social strategy to align with business goals.
  • Maintain and develop press relationship to increase brand exposure among selected media platforms including print, digital and social media. Ensure the effective delivery of brand messages to contribute both quantity and quality of brand coverage.
  • Implement communication activities including but not limited to pitching calendar, press events, overseas trips, social campaigns, media cooperation, etc.
  • Communicate with key media and influencers for specific cooperation projects to support key launches.
  • Supervise press release translation; write up, distribution and follow up to ensure maximum exposure.
  • Samples and wardrobe management
  • Timely prepare related campaign reports.

Event Management

  • Support Marketing D on event planning, developing and implementation for both press and consumer facing activities.
  • Coordination for both regional and global event
  • Timely prepare related event reports



  • Local social campaign development and implementation
  • Oversee brand local social accounts daily operation and performance
  • Stay up to date with latest social trends/ technology in social, design and applications


Influencer & Celebrity relationship

- Expand the pool of Influencer & celebrity, as well as relationship maintaining.

- Plan and manage all influencer & celebrity related programs

- Manage the campaign collaboration with influencer & Celebrity



  • Agency management
  • Budget management