Reference Code:  12267

Head of Merchandising/Merchandising Director

Shanghai, 31, CN


Relevant, masculine and British. Since 1893, Alfred Dunhill has been engineering unique and stylish luxuries for men. We seek people who have commitment and drive with a strong commercial focus, and will thrive in a creative environment that encourages innovative thinking.

Position Summary

  • To manage all elements of our China product & price strategy and requirements;
  • The key link between the Commercial teams and HQ Product Marketing & Merchandising team;
  • To lead the China merchandising team and implement the process and strategy to develop the team;
  • To be a key member of the Global Senior Leadership Team and Regional Executive Team.


Responsibilities & Accountabilities

Monitor Product Performance To Maximize Sales


  • To maintain clear channel of communication between commercial teams & supply chain teams on all product related matters & requirements;
  • Review and action any & all product requirements to maximize the business (understand what is performing where, when & why;
  • Monitor fullprice, seasonal mark down, goods returns, product consolidation, stock allocations, off-season stock strategies to optimize sales;
  • Work closely with retail and marketing teams to establish new product launch strategy, trunk shows, press days etc;
  • Work with training and retail teams to develop and deliver product trainings to retail teams;
  • Manage existing and new product launch deliveryallocations with the commercial teams to maximize potential sales;
  • Monitor any potential stock issues communicate closely with HQ and local Logistics to find solutions.


Manage Regional Product & Pricing Requirements


  • Manage and coordinate the regional OTB and buying process;
  • Be the local contact person for all product related brand events;
  • Monitor, communicate and agree the product price structures of all products between regional management and HQ;
  • Communicate with the London Product & Marketing team on any & all elements of the above tasks;
  • Work with the local MTM & Bespoke team to ensure the process of this business is as efficient as possible. Look at ways to maximize this category’s performance.


Monitor & Communicate Regional Trends / Opportunities


  • Develop, implement and maintain a regular system and process of communication with HQ Product Marketing, Merchandise and Design teams on competitor and market trends across all product categories;
  • Perform regular analysis on business performance, trends, requests, opportunities or risks;
  • Monitor & manage price structures, opportunities or risks both internally and externally.



Experience & Education


  • Bachelor Degree or above with at least 10 years of experience in merchandising in luxury retail, preferable in menswear & accessories with 4 years in a managerial capacity;
  • Sound knowledge of luxury menswear and the operation of luxury retail;


Skills & Capabilities


  • Strong strategic thinker with demonstrated brand management experience;
  • Ability to understand fashion trend and translate product insight to business opportunities;
  • Ability to prioritize whilst managing multiple projects;
  • Organized and detail-oriented
  • Demonstrated people/team management skills;
  • Expertise in planning, budgeting;
  • Ability to collaborate cross functionally to achieve brand vision;
  • Outstanding communication skills and the ability to influence, motivate and negotiate;
  • Motivated, detail – minded, can-do oriented, independent and proactive approach to work;
  • Strong written and verbal communication skills with fluent Chinese and English.