Reference Code:  75254

Global Content Director

London, LND, GB


Relevant, masculine and British. Since 1893, Alfred Dunhill has been engineering unique and stylish luxuries for men. We seek people who have commitment and drive with a strong commercial focus, and will thrive in a creative environment that encourages innovative thinking.

dunhill’s innovative and design-driven heritage is a unique platform to build upon,

by creating purposeful products with an aesthetic that is classic yet relevant today”



Global Content Director

(Permanent Full-Time)




The Global Content Director works closely with the Global Marketing Director, reporting into the Chief Brand Officer, bringing to life the brand world through engaging, creative and elevated Content projects across all channels, both physical and Digital. This is an exciting period for dunhill, as we evolve the understanding of the storied Maison, through an integrated and innovative approach to storytelling throughout all of our touchpoints. The Global Content Director will play a key role in the brand’s evolution, defining the Content strategy based on the Brand and Marketing Strategy, on a Global scale.

The role oversees all Marketing and Brand content projects, both internal and external, across multiple platforms and formats, driving desire, awareness and visibility in new audience groups to drive commercial growth. This individual is an expert in all things related to content strategy, creative thinking, innovative storytelling and channel optimization, brand consistency, segmentation and localization, analytics and meaningful reporting.

The position collaborates across the business, working predominantly with Art Direction, Marketing, PR & Communications to help define the brand story and the way it reaches our audience.

Ultimately, the job of the Global Content Director is to think like a Creative Editor, leading the development of all content initiatives to drive desire and visibility to both new and existing audiences - this includes:

  • Defining the Content Strategy across all channels to support both short and long-term ambitions
  • Thinking outside of the box to implement innovative projects and activations that cut through
  • Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice
  • Optimizing all projects for engagement, user experience and visibility across channels including online, social media, email, point of purchase, mobile, video, print and physical.
  • The development of a functional cross-departmental content calendar
  • Supervising copy direction, Art Direction team, Production
  • Define and own our Tone of Voice
  • Integration of Content activities into our Campaign launches
  • Conducting ongoing usability tests to gauge content effectiveness and project success – optimising where needed
  • Gathering data and handle analytics and make recommendations based on those results
  • Developing best practices for Global Content
  • Establishing work flow for requesting, creating, editing and publishing
  • Ensuring consistent global experience and implement appropriate localization/translation
  • Strategies – UK, Japan, China, US, EU
  • Work closely with Chief Brand Officer on all creative and branding initiatives ensuring innovation and consistency



The Global Content Director requires a combination Brand, Marketing and Editorial mindset, with a keen focus on desire, visibility and commercial growth:

  • Proven Content strategy and creation skills
  • Strong writing, presenting and editing skills
  • The ability to lead and inspire teams of creative personnel and content creators – being able to think commercially and speak creatively
  • Clear articulation of the Brand Direction behind the creation of each Content piece
  • Leadership skills required to define and manage a set of goals involving diverse contributors and
  • content types
  • Project management skills to manage editorial schedules and deadlines
  • Understanding of fashion schedule
  • Familiarity with principles of Marketing and the ability to evolve or ignore based on data insight
  • Excellent negotiator
  • Basic technical understanding of HTML, XHTML, CSS, Java, web publishing, Flash, etc.
  • Fluency in web analytics tools (Adobe Omniture, Google Analytics), social media marketing
  • applications and social media monitoring, listening and reporting platforms
  • A willingness to embrace change and an agile approach



As a significant member of the dunhill community, you are also part of a much bigger family at Richemont.

We strongly believe in internal development, mobility and offering various opportunities to enhance both your personal and professional development.



We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals:

1st Stage – After your application has been selected, our recruitment team will reach out to you within 2 weeks to conduct an introductory call

2nd Stage – Interview with the Chief Brand Officer for dunhill

3rd Stage – Interview with the Global HR Director or Senior HR Manager for dunhill

4th Stage – Interview with the CEO for dunhill