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Reference Code:  32547

CRM Analyst

London, LND, GB

Permanent
  
  

Relevant, masculine and British. Since 1893, Alfred Dunhill has been engineering unique and stylish luxuries for men. We seek people who have commitment and drive with a strong commercial focus, and will thrive in a creative environment that encourages innovative thinking.

dunhill’s innovative and design-driven heritage is a unique platform to build upon,

by creating purposeful products with an aesthetic that is classic yet relevant today”

 

 

dunhill – CRM Analyst

(Permanent Full-Time)

 

HOW WILL YOU MAKE AN IMPACT?

To support the CRM senior manager to develop and implement CRM strategy to elevate Client Department competencies. Success will be measured by business impact in the wider organization through client marketing & loyalty.

 

Key Responsibilities:

 

Be expert in data integrity, data capture and data quality in the wider organization:

  • Lead integration of client related data in systems and data capture across client journey & touchpoints
  • Hands-on on-going data quality enhancement, merge & deduplication
  • Hands-on data management & maintenance across different departments
  • Support CRM data project delivery and UAT, including Salesforce, SAP, e-card etc.
     

Be expert of client data & client knowledge:

  • Develop use cases to improve department’s business impact
  • Maintain existing regular and ad-hoc reports/dashboards
  • Create clear, actionable reports/dashboards/presentations based on data assets built & data visualization
  • Produce advanced data analysis, provide original & strategic insights and recommendations to drive actions for commercial, marketing teams and others company stakeholders
  • Present with enthusiasm and business acumen what story data is telling us about the business to the commercial, marketing team and the broader audience

 

Support global and market-specific campaign targeting:

  • Directly influence campaign outcomes by getting hands-on with large datasets to set templates, standards and norms for teams to follow meaning wrangle data in multiple formats from a variety of systems, this includes extracting, sorting, merging, aggregating, filtering datasets
  • Engage with various teams to produce enhance prototype reports and data visualization to answer new business questions using any tools at your disposal
  • Lead project initiatives around improvement of ROI and consumer base reporting and automation by measuring success both quantitatively and qualitatively for all campaign initiatives, with a preference to automate and standardize ROI reporting across the department
  • Teach and guide peers, and seniors, based on past success to elevate department competencies

 

HOW WILL YOU EXPERIENCE SUCCESS WITH US?

 

Overall experience:

  • Strong experience in data mining and working with large customer database
  • Strong analytical background
  • Good business sense & commercial mindset
  • A team-player with experience in working collaboratively and independently
  • Any CRM experience would be an advantage, in addition to data segmentation and using customer data to influence future campaigns

 

Technical experience:

  • Experience with reporting and controls (ROI, Customer profiling ….)
  • Experience with advanced modelling tools this could include Sql (intermediate skills mandatory) and basic Python, R functions (or other similar language) for data Analysis, beginner skills and interest to improve based on active business needs
  • Experience with data visualization with limited tools
  • Experience in a customer-focused role with an understanding of nurturing the process from lead to conversion

 

Personal skills:

  • Excellent communication skills
  • Highly self-motivated, analytical, with sharp attention to detail
  • Highly creative in problem-solving & communication, with rigorous implementation
  • Results driven and dynamic
  • Pro-active, enthusiastic and tenacious
  • Reacting intelligently and responding to unforeseen requests
  • Challenge status quo

 

HOW DO WE KEEP YOU SMILING?

As a significant member of the dunhill community, you are also part of a much bigger family at Richemont.

We strongly believe in internal development, mobility and offering various opportunities to enhance both your personal and professional development.

 

YOUR JOURNEY WITH US:

We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals:

1st Stage – After your application has been selected, our recruitment team will reach out to you within 2 weeks to conduct an introductory call

2nd Stage – Video/Virtual interview with the CRM Senior Manager for dunhill

3rd Stage – Video/Virtual interview with the Digital Director & Wholesale Western Region GM for dunhill

 

LEARN MORE ABOUT LIFE AT RICHEMONT AND DUNHILL BELOW:

https://www.linkedin.com/company/richemont/

https://www.youtube.com/channel/UCtcz344eqsWvggwOnq-yljg

https://www.youtube.com/user/alfreddunhill/featured