.
Reference Code:  9833

Marketing and Communications Manager

Dubai, DU, AE

Permanent
  
  

Relevant, masculine and British. Since 1893, Alfred Dunhill has been engineering unique and stylish luxuries for men. We seek people who have commitment and drive with a strong commercial focus, and will thrive in a creative environment that encourages innovative thinking.

MAIN PURPOSE

 

Develop and Implement the Marketing and Communication strategy for dunhill, with the ultimate purpose of developing the brand’s image & visibility, its sales/commercial targets and customer experience, all in accordance with the brand’s guidelines.

 

KEY RESPONSIBILITIES

 

Develop Strategy

  • Develop the A&P strategy for the brand for the UAE flagship Boutique and for the regional markets included in the MEITAR region
  • Manage relationships with key internal and external stakeholders (Agencies, Suppliers) to achieve Marcom results
  • Manage & negotiate A&P budgets with wholesale clients in support of brand directions & commercial requirements

 

Implementation of the media strategy for the ME across all platforms

  • Provision of material
  • Monitoring of activity through Media Agency & reporting on results by campaign
  • Negotiation with the brand partners in each region on the media activities

 

PR Strategy & Coverage Negotiation

  • Design & Implement PR Strategy
  • Place features & product in relevant media outlets, offline & online, in the UAE & KSA
  • Support & push the franchisee partners to align with the UAE/Pan Regional PR strategy supporting product mix & key selling points
  • Design & implement regional social media strategy with relevant social media influencers across the region

 

CRM

  • Analyse the customer data together with the brand analyst and design and implement CRM strategy to support the UAE retail stores with sell out of product and traffic driving initiatives
  • Roll out strategy for regional franchisee stores working together with the franchisee partners
  • Implement VIP customer communications for the UAE Retail stores

 

Press & Consumer Events

  • Design & implement customer and press events in line with the available budget
  • Support & direct customer events with franchisee and license partners – in particular made to measure events across the region, in mall podiums with licensee partners, blogger events & store openings

 

Licensee Support

  • Oversee all marketing & PR activities for licensee partners
  • Support with brand direction for new license product launches regionally

 

Strategic Support

  • Support brand director with strategic reporting where required
  • Provide market strategy support when requested

 

Health and Safety

  • To be aware of and follow all company rules and HSE legislation

 

JOB PROFILE


Experience

  • Bachelor’s degree in Marketing or any relevant field
  • Minimum of 5 years’ experience in marketing field, with experience in Middle East region
  • Fluent in English, Arabic is a plus
  • Creative, Organizational skills, proactive & mature
  • Excellent knowledge of general business with special emphasis on luxury industry
  • Excellent computer knowledge of Microsoft Office

 

Technical skills/abilities

  • Expert written and spoken English, Arabic is a distinct advantage
  • Ability to plan and deliver communications in an impactful, persuasive and tactful way
  • Ability to develop plans to accomplish objectives on time
  • Understands the scarcity of the time resource and the requirement to manage it
  • Prioritizes according to Management policy
  • Consultative methodology /experience
  • Report compilation skills, with high accuracy
  • Excellent Presentation Skills including Powerpoint                                

 

Personal skills (behavioural)

  • The ability to approach data and situations logically, in a step-by-step way and able to identify cause and effect
  • The drive to meet and exceed goals and standards of excellence, and to improve performance
  • Seeing patterns in situations and data, and creating and using concepts to identify trends
  • Taking the initiative acting now for the future and decisive in a crisis,
  • Analytical and problem solving skills with high level of accuracy
  • Able to handle sudden change of priorities to given tasks and adjust quickly
  • Clear, timely, and accurate communication and reporting
  • Multicultural sensitivity and international awareness
  • High Team spirit with strong interpersonal skills
  • Passion for the brand / The ability to enthuse clients about the brand

 

Find similar jobs: