Assistant Marketing and Communication Manager, SAPAC
Hong Kong, HK, HK SAR, CN
Job Duties and Responsibilities
Marketing
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Ensure coordination and implementation of SAPAC marketing and PR activities as well as oversee digital marketing strategy with all relevant agency partners.
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Ensure SAPAC marketing activities and strategies are in line with HQ guidelines.
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Propose relevant and creative ideas and strategies to promote the brand.
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Work with CMO APAC and Brand CEO SAPAC to implement marketing programs to maximize sales potential.
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Work closely with all Delvaux relevant partners (e.g. landlords, agencies, KOL, etc.).
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Celebrities, KOL, VIP network development :
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Stay active in the connection with key celebrities, stylists, KOL and influencers who are appropriate to the brand to develop specific SAPAC marketing action.
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Develop right contacts with potential actions to accelerate brand awareness in Asia Pacific.
Communication
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Implement both global and local communication strategies to enhance brand reputation.
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Work with CMO APAC and Brand CEO SAPAC to develop and implement communication programs/ strategies which are appropriate for their business needs and consistent with the HQ communication strategy.
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Develop, manage and execute corporate communications plans including but not limited to public affairs, media relations and communication engagement.
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Take part in media communication to achieve business goals in APAC markets.
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Review and approve speeches, articles, press releases and other communications to ensure accuracy and consistency with the HQ communication strategy.
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Source and recommend media partners to ensure the quality of content on different platforms; Evaluate and monitor performance of media/ KOL as well as digital partnerships.
Requirements
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Bachelor's degree or above in Marketing or related disciplines
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3-5 years’ relevant experience, including 1-2 years in digital marketing preferred
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Multitasker with can-do attitude
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Good team player and able to work independently
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Good command in Chinese and English
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Candidate with less experience will be considered as Senior Marketing & Communications Executive