Chloe Digital Marketing Manager

Tokyo, 13, JP

Permanent

The Maison Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisienne who wanted to liberate women’s bodies from the stiffly formal fashion of the time through a luxury ready-to-wear offering.

For almost 70 years, Chloé has been inspiring femininity by designing fashion collections and accessories, crafting stories and sharing experiences. Our founder's forward-looking vision of femininity continues to inspire our long-term commitment to support the advancement of women.

Women moving forward. For a fairer future. This is our purpose guiding all we do. Today, our ultimate goal is to create beautiful products with meaningful impact for people and for the planet.

We take pride in receiving B Corp certification. As we mark this new stage, reinventing how we do business, we hope to inspire other organisations.

That’s why we are building teams who are committed to our mission. We want to share this approach within the company and with our community at large.

Position: Digital Marketing Manager/Assistant Manager

Report to: Marketing & Communication Director

Daily Contact in HQ: Global Media Manager, Global Social Media Manager, Digital Product Experience Manager, Acquisition Manager

Job Description:

Propose and deliver strategic digital marketing solutions to accelerate customer's growth.
Market update to HQ, in order to share the local context and trend to adjust global strategy which can also meet local need.
Execute regional digital campaigns across digital channels.
Engage with customers on social media and understand their behavior to drive awareness, traffic and sales both online/offline.
Develop media plans with media agencies that align to campaign objectives and provides impactful returns.
Develop and own goals and performance metrics for campaigns. Measure the result, and propose further growth options.
Budget optimization for high efficiency in budget spending with appropriate allocation.
Work closely and collaboratively across brand, creative, PR, CRM, MD and retail teams to execute fully integrated campaigns including paid and organic digital activations, events, and strategies.

Qualifications & Experience:

5+ years comprehensive digital marketing experience in agency or a consumer brand
Analytical skill to discover potential areas for performance improvements
Experienced in planning and buying digital media from upper funnels to mid/lower funnels
Experienced in social media management
Strong communication and facilitation skills in Japanese and English.
Hands on mentality
Industry experience or knowledge is preferable
E-commerce experience or knowledge is preferable

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