Regional Marketing and CRM Executive

Hong Kong, HK, HK

Permanent

The Maison Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisienne who wanted to liberate women’s bodies from the stiffly formal fashion of the time through a luxury ready-to-wear offering.

For almost 70 years, Chloé has been inspiring femininity by designing fashion collections and accessories, crafting stories and sharing experiences. Our founder's forward-looking vision of femininity continues to inspire our long-term commitment to support the advancement of women.

Women moving forward. For a fairer future. This is our purpose guiding all we do. Today, our ultimate goal is to create beautiful products with meaningful impact for people and for the planet.

We take pride in receiving B Corp certification. As we mark this new stage, reinventing how we do business, we hope to inspire other organisations.

That’s why we are building teams who are committed to our mission. We want to share this approach within the company and with our community at large.

Summary of Position:

Support Retail activities with the aim to maximize client’s loyalty and to establish the brand’s excellence is Customer Service and to drive traffic to boutiques as the indisputable reference in luxury.
Coordinate PR activities in all aspects related to ensure the maximization of the exposure and SOW in the markets according to the Global Marketing Calendar.
Provide administrative support to the team.
Ad-hoc duties as assigned.

Activities:

DATABASE MANAGEMENT

To work with local markets to ensure quality and quantity of client information match objectives.
To support markets to improve data capture in multiple ways including partnerships and channels.
To provide monthly / quarterly analysis on database content.

SUPPORT TO DATA ANALYSIS

To analyze retail performance indicators and controlling report to implement best practices.
To follow-up on various reporting with markets and other regional departments to analyze the business trends including customer value growth, retention and loyalty.

CRM EVENTS

To share the market trends on the CRM events and provide valid ideas for the brand.
To support targeting the Audience for Retention Events and coordinate for the event / loyalty programs.
To provide relevant support upon completion of event / campaign (quantitative and qualitative feedback, budget analysis, etc).
To contribute to the coordination between Market / regional office / HQ for the roll out of CRM campaigns including DMs, e-DMs, e-Newsletter actions.
Onsite support for CRM events including set up and communication with related parties.
Compile event reports.

OTHERS

Support campaigns’ 360 launch - including PR, Retail, Media, Gifting etc.
Work with landlords on promotions and in-mall exposure.
Compile PR daily reports and manage samples.
Work closely with Finance team on payment to vendors.
Ad-hoc duties as assigned.

Candidate Profile:

University Graduate
2 years CRM / Marketing experience in luxury retail
Agency background are welcomed
Excellent communication, interpersonal skills
Independent, initiative and strong analytical skills
Strong organizational and attentive to details
Multi-tasking
Proficient in MS Applications with excellent skills on Excel
Fluent in spoken and written English and Chinese (Cantonese & Mandarin)

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