Reference Code:  29453

Area Manager - North China

Beijing, 11, CN


The Maison Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisienne who wanted to liberate women’s bodies from the stiffly formal fashion of the time through a luxury ready-to-wear offering. For almost 70 years, Chloé has been inspiring femininity by designing fashion collections and accessories, crafting stories and sharing experiences.
Our founder's forward-looking vision of femininity continues to inspire our long-term commitment to support the advancement of women. Women moving forward. For a fairer future. This is our purpose guiding all we do. Today, our ultimate goal is to create beautiful products with meaningful impact for people and for the planet.

JOB TITLE            Area Manager - North China     

REPORTING TO            Retail Director - China

LOCATION            Beijing China 


Sales Management
-    Monitoring north area’s performance to achieve monthly/yearly sales target 
-    Develop action plan to achieve commercial in term of qualitative & quantitative aspects 
-    Monitoring Boutiques KPI performance to propose action plan
-    Proposing, implementing and administering sales contests / incentive programs, and reporting results
-    Preparing monthly reporting analysis
-    Collect feedbacks on market trends; competitor’s information; sales activities; customer needs or product quality issues to improve for strategic plan
-    Provide first- hand information concerning commercial projects 
-    Participating in the definition of the animation and promotion calendar

Retail Operations
-    Monitoring boutique POS; operating policies and procedures comply with RCCL’s requirements and the Group’s policies
-    Ensuring management of teams under responsibilities: assigning clear missions; defining roles and responsibilities; ensuring the organization and tenure of key rituals and regular meetings
-    Standardizing boutique service/ after sale service criterion and procedure to improve customers’ satisfactions
-    Supervising operations for New boutique openings, in coordination with related departments and boutique manager (work progress / required stock level before opening / delivery time)
-    Maintain good relationship with landlord and support negotiation with them on mall promotion & business terms  
-    Full accountability for store profit and loss.        

Brand / Store image
-    Ensuring boutiques’ image aligned with the Brand standard
-    Developing a boutique facilities maintenance program in collaboration with VM 
-    Monitoring staff grooming to meet the Brand standard (for being Chloe ambassadors)

Stock Optimization
-    Ensure stock optimization and perfect flow of merchandising
-    Ensure a sense of urgency and immediate reactivity to stock issues
-    Ensure boutique to boutique transfer requests are coordinated 
-    Give effective feedback to Merchandise regarding product collection 

-    Build boutique managers competencies 
-    Manage Boutique managers by monitoring and evaluating performance, and by conducting corrective or disciplinary actions
-    Provide training, coaching & feedback for career development
-    Communicating the Mason’s objectives with boutique managers / staffs
-    Animating team performances: setting appropriate objectives and KPIs; ensuring regular and appropriate reporting
-    Supporting boutique managers for people management with RCCL Employee Handbook and Chloe SOP
-    Conducting annual appraisal interviews of direct reports, ensure succession planning in placed through the identification of individuals with potential in order to satisfy future organizational needs.   
-    Enhance a sense of belong creating a positive environment to purse a stable retention and turnover reduction 
-    Retain people by motivating team to gain job satisfaction 
-    Identify FTE needed to maximize the sales
-    Coordinating by RCCL HR team to ensure effective recruiting 

-    Evaluate competitors, develop effective networking across the brands and ensure share knowledge & understanding of business sector trend
-    Ensure boutique managers work in building effective relationship of staff with new & existing customers  
-    Provide excellence customer service in alignment Chloe Moments 
-    Supporting the Boutique Customer Relations Management (CRM) strategy 
-    Discuss idea on how to strategically drive business and define action plans for customers
-    Coordinating and optimizing boutique customer list activities

Key Performance Indicators are standardized and relevant quantitative or qualitative indicators that reflect on-the-job performance. They can be used as part of day-to-day monitoring and can evolve regarding specific needs. Part or all of them can be specifically mentioned in the annual objectives.


-    Minimum of a Bachelor Degree
-    In depth knowledge of product and industry
-    Excellence understanding of the selling process and of customer behavior 
-    Minimum 8 years’ relevant working experience in retail management 
-    Have above 3 years’ working experience in luxury brands is a plus 
-    Good English skill (writing, speaking) is plus.
-    Strong analytical and presentation skills, excellent communication and interpersonal skills  
-    A team player with the ability to influence, motivate and set an example to others  
-    Strong force and good ability on problem solving 
-    Computer skill (proficient in MS office) 
-    Energetic with the flexibility of travel.