Reference Code:  98666

Boutique Director - Vancouver

Vancouver, BC, CA


The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.




At Cartier North America, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities


The Boutique Director leads the team to provide exceptional experiences for all clients—achieving or exceeding the boutiques sales goals. The Boutique Director motivates the team to cultivate each client encounter into an ongoing, trusting relationship that will continue to drive the Cartier legacy.



Lead business development for the boutique by creating and developing relationships through all client interactions:

  • Develop and execute the boutique client development vision via the Boutique Commercial Action Plan
  • Lead the development of excellent client relationships by creating and celebrating memorable moments for our clients and boutique visitors
  • Drive sales and care service team to consistently achieve or exceed sales targets and KPI’s
  • Master a strong knowledge of the boutique business and assess local market opportunities to implement a proactive and effective sales strategy
  • Partner with Management Team to develop effective client strategies to ensure the development of genuine client relationships resulting in increased business opportunities
  • Strategize and develop networking activities for the boutique team
  • Develop and execute strategic events to enhance the client experience in and out of the boutique


Partner with Regional and corporate partners to ensure boutique success:

  • Along with Management Team—determine, communicate and monitor individual and team KPI’s to further success
  • Strategize with all Corporate Departments (i.e. Retail, merchandising, marketing, etc.) to effectively communicate key messages, business opportunities, and needs
  • Lead and delegate boutique projects to Management Team as needed (daily/weekly/monthly/yearly inventories, audit preparation, etc.)
  • Lead Management Team to ensure fluidity of operations and support boutique management with boutique controllable operating expenses: monitoring, analysis and action plan recommendations in order to optimize  controllable costs


Team Development and Management:

  • Motivate and support the Boutique staff
  • Communicate strategic brand initiatives by regularly conducting team meetings. Ensuring that staff is aware of Maison strategies, boutique targets, & client experience best practices
  • Educate and inspire boutique team with Maison knowledge, local/global competitive landscape, and industry news
  • Perform administrative and HR tasks including but not limited to commission accuracy check and overtime management
  • Actively recruit and maintain talent pipeline in & out of the boutique
  • Lead Boutique Management and corporate partners (Retail Coaches and L&D) in order to elaborate and implement the coaching and training plan
  • Partner with Management Team the performance management process through regularly scheduled individual meetings including biannual performance review
  • Assess potential and propose development opportunities in partnership with Management Team, HR and Career Committees


Prestige Business Development:

  • Strategize outreach to local prestige market
  • Cultivate Prestige Partnerships to increase prestige sales within the boutique 
  • Develop and implement a “backpack” strategy to promote prestige sales


Be a Maison Ambassador:

  • Uphold the Cartier standards with ability to project an approachable and professional image in personal appearance, manner, and demeanor
  • Create a positive and productive boutique environment by leveraging both personal and team savoir-faire to create a highly collaborative network at all times both in person and via telephone




  • Bachelor’s degree in a business-related field is a plus
  • Additional language skills are a plus


Required Experience:

  • 7 to 10 years of management, especially in luxury retail or hospitality
  • Required experience in managing direct reports


Technical Skills / Abilities:         

  • Must be available to work retail hours (including weekends), travel for trainings, client events, etc. as needed
  • Previous experience with SAP is preferred
  • Must be able to stand on feet all day


Personal Skills:

  • Strong leadership skills
  • Must be able to stand all day
  • Excellent analytical, organizational, and interpersonal communication skills required
  • Enthusiastic approach with clients and colleagues
  • Entrepreneurial spirit to develop their own business and build long lasting client relationships
  • Creativity in developing new ways to motivate and develop a team
  • Collaborative approach with ability to foster a united work environment with a “can do” attitude
  • Strong understanding of client service needs and priorities (internal and external)
  • Strong attention to details with the ability to handle multiple tasks simultaneously and with precision
  • Ability to work in a fast-paced, evolving environment
  • Intellectual curiosity and passion for learning


Expected Salary Range:  CAD $155,000 to CAD $165,000 plus incentives

Please note, salaries will be negotiated based on relevant skills and experience.

Learn more about life at Cartier

Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont