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Reference Code:  35662

Cartier Accessories Product Manager

Tokyo, 13, JP

Permanent
  
  

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 7,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity. 

  
  

MAIN PURPOSE
Under the supervision of the group manager, and based on strong market knowledge, create, communicate
and deliver value to customers through developing marketing strategies and plans, in coordination with other
departments and through shaping future market offerings.


KEY RESPONSIBILITIES

Key responsibility 1 : Capture marketing insights
•Marketing environment knowledge: macro environment (demographic, economic, technological, trends...)
and microenvironment (customers, competition...)
•Involvement in Marketing Intelligence System.
    
Key responsibility 2 : Develop marketing strategies and plans
•Lead the process of Strategic plan for its category (in depth assessment, where we are, where we go, brands
& product strategy).
•Responsible for sales forecast process (BU/LE) for Accessory category by collection.
•Identify potential long-term opportunities (sources of future growth, forward thinking) by its team.
•Follow-up and supervision of the development of marketing & communication campaigns on new products
launches and on existing collections – project leader role coordinating with all other departments (Retail,
, Communication, CRM, and VMD) & making sure information properly relayed.
•Validation of sales forecast for new products launches.


Key responsibility 3 : Shape the market offerings
•Lead the Sales analysis process: follow-up of business activities and recommended action plan.
•Product portfolio management: novelties vs. product life cycle management.
•Pricing strategies.
•Investigate on the market trends (competitors’ offering, market expectations) to propose new product
opportunities.
•Provide insight on quality, design, packaging, service, sales technique, etc.

 

Key responsibility 4 : Connect with customers
•Reinforce customer knowledge: identify customer segmentation & customer targets together with CRM.
•Research the best value for market targets, understanding their behavior, lifestyle, and purchasing patterns.


Key responsibility 5 : Ensure communication & sales support & client service
•Participation in presentations to press people for key opportunities.
•Presentations to channel people and partners (buyers, gaishos …) on specific topics: key product launches
etc.
•Follow up the client service


Key responsibility 6 : Collaboration with Supply Chain and Merchandising
•Input as regards stock allocation between boutiques, stock transfer policy on specific novelties.
•Understand Boutique typology and fair process together with Merchandising.
•Insure smooth communication flow on products with Supply Chain team by organizing regular
follow-up meetings.
•Follow up importing flow of Fragrance with Importing Agency for smooth launching of products

 

Key responsibility 7 : Team work
•Responsible for follow-up on projects with a team work spirit
•Participate in projects as by yourself or requested by the Marketing Manager


Learn more about life at Cartier



www.careers.cartier.com

Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont