Cartier Communication Executive

Taipei, TPE, TW

Permanent

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 7,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.

MAIN PURPOSE

Assist development of brand communication strategy
Enhance Cartier brand equity
360 communication planning & execution of media include digital & social media & communication
Design & execute digital tools when required

KEY RESPONSIBILITIES

Key responsibility 1 – Advertising

Assist in development of media plans based on local branding & sales requirements
Work with Mediacom & HQ on media plan & execution (Print, Digital, OOH, Social)
Propose, develop & execute creative ad contents
Media budget, expense and coding
Update monthly ad summary, competitors SOV & market intelligence
Post buying analysis

Key responsibility 2 – Departments & POS Events – Trade Marketing

Department store promotion planning, execution & monitoring with RTL & MKT on both Print DM & APP
Daily contact with department store for promotion & coordination
Conduct & support retail activities – VIP & boutique events / DP / banners

Key responsibility 3 – Digital development & PR Support

Special digital projects for events & holidays
Support PR materials, events, reports, photo shooting, stock transfers

Learn more about life at Cartier

www.careers.cartier.com

Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont

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