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Reference Code:  28744

Cartier Communication Executive

Taipei, TPE, TW

Permanent
  
  

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 7,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity. 

  
  

MAIN PURPOSE

  • Assist development of brand communication strategy
  • Enhance Cartier brand equity  
  • 360 communication planning & execution of media include digital & social media & communication
  • Design & execute digital tools when required

 

 

KEY RESPONSIBILITIES

 

Key responsibility 1 – Advertising

  • Assist in development of media plans based on local branding & sales requirements
  • Work with Mediacom & HQ on media plan & execution (Print, Digital, OOH, Social)
  • Propose, develop & execute creative ad contents
  • Media budget, expense and coding
  • Update monthly ad summary, competitors SOV & market intelligence
  • Post buying analysis

 

Key responsibility 2 – Departments & POS Events – Trade Marketing

  • Department store promotion planning, execution & monitoring with RTL & MKT on both Print DM & APP
  • Daily contact with department store for promotion & coordination
  • Conduct & support retail activities – VIP & boutique events / DP / banners

 

Key responsibility 3 – Digital development & PR Support

  • Special digital projects for events & holidays
  • Support PR materials, events, reports, photo shooting, stock transfers

Learn more about life at Cartier



www.careers.cartier.com

Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont