Cartier Marketing & Communication Director 行銷暨廣宣總監

POSITION SUMMARY

Guardian of the Maison image in Taiwan, the Marketing & Communication Director is responsible for devising local Marketing and Communication strategy, support corporate commitment initiatives to reinforce the brand equity in the long term.

HIERARCHICAL REPORT

Reporting to the Managing Director of Taiwan, the Marketing & Communication Director will be managing a team of around 15 people covering product marketing, merchandising, event, PR & communication, and visual merchandising function.

KEY RESPONSIBILITIES

1. Marketing, Merchandising and Business Strategy Development  

• Define local Marketing strategy in line with international guidelines ensuring the specific adaptation to local context and challenges
• Leverage knowledge of the business to make informed decisions on budget and sales efficiency
• Identify and prioritize creations that drive customer and network growth opportunities
• Lead the merchandising function to forecast and secure optimize stock levels for the local market to maximize sales results
• Accountable for local product strategy and business results per product line and network
• Define launch packs and specific local actions to maximize sales turnover

2. Developing and managing Communication & PR Strategy

• Direct and oversee Communications & PR strategies across all media to ensure objectives are adhered to and all tactical plans are implemented
• Maintain strong relationships with key press and identify opportunities for high visibility brand and creations stories in partnership with HQ
• Develop external relationships with brand’s target media, celebrities, their agents, potential partner of campaign
• Implement the Maison image and guidelines through media plan definition and press/PR and Events

• Support and amplify Cartier corporate commitments locally 
• Crisis management - develop and implement PR contingency strategies/plans as appropriate. Draft statements for all potential issues

3. Event planning and management 

• Propose yearly event planning which aligns with global direction and local strategy 
• Oversee and give guidance to all event planning and executions
• Coordinate with HQ for respective events to ensure alignment of brand image and approval of local concepts 

4. Visual merchandising

• Lead the VM function and oversees the Implementation of worldwide boutiques animation in internal displays and external windows across both networks (retail and wholesale)
• Propose local adaptations of international animation to fit local trends
• Develop and propose new concepts to upgrade visual impact for events and client activities 

5. Metrics and measurement

• Develop and execute qualitative and quantitative market research levering local and Central resources in collaboration with Client Department 
• Assess and report competitive and cultural trends
• Track trends, analyzing market research, making recommendations and developing comprehensive strategic briefs based on data
• Produces regular reports for management decision, providing specific recommendations and regular updates on competitor benchmarking

6. People and Organization Leadership

• Constantly share the vision, strategy and values of the Maison to engage and motivate the team
• Define annual objectives for team members and manage team performance
• Work closely with L&D team to define and anticipate the development needs of the team

7. Budget Management

• Forecast budget according to annual business target and strategy
• Manage budget and ensuring activities are kept within budget of the fiscal year

COMPETENCIES

• Strategic thinker
• Creative, develop innovative approach and ideas 
• Attentive to details 
• Strong business acumen, sees and create opportunity
• Excellent communicator at all levels
• Strong stakeholder management skills and able to drive positive changes efficiently across the organization