Reference Code:  75230

Regional Client Activation Manager, SEA

Singapore, 01, SG


The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 8,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity. 


Want to build & develop Client Journey Activations at Cartier together with an amazing team?  Join us NOW!!!




  • As Regional Client Activation Manager reporting to the Head of Client SEA, you will be responsible for building & running regional multichannel client activation campaigns, being the key contact between SEA markets & CRM agency in the region.
  • You will participate to the transformation of the Client Activation Activity in SEA region, by designing & implementing CRM outbound campaigns in SalesForce Marketing Cloud platform, aiming at enriching the overall client experience, targeting client acquisition, conversion & loyalty.
  • You will empower markets in their client activations, supporting them with their local campaigns completion and overall usage of SalesForce Marketing Cloud platform
  • You will be the key facilitator of SEA client activations internalization, from agency to in-house capacities




  • Internalize & run outbound client activation campaigns at Regional level in Salesforce Marketing Cloud:

One of your key mission will be to support the progressive internalization of the Maison’s CRM tool management – Salesforce Marketing Cloud. You will have a strong focus on building journeys independently for the region but also optimizing the processes working closely with central teams, markets and the CRM agency based in Singapore.


  • Define outbound CRM campaigns: From campaign brief co-creation to technical client journey building in the system, you will design and deploy the CRM communications based on markets’ yearly relational plan.

These communications include outbound omnichannel campaigns via different channels: printed mailers, emails, clienteling, social messaging (SMS,What’sApp, LINE etc.)

A coordination with multiple stakeholders is required: internally with SEA CRM community, with Marketing/communication & Digital teams, but also externally with our current agencies to develop and coordinate our campaigns execution.


  • Support markets empowerment on their on their usage of the platform and with their local requests in line with their activation plans. You will support markets’ local needs and guide the teams when needed, providing for instance training to build & deploy basic ad-hoc or recurrent journeys. You will be in charge of coordinating markets’ requests for new creative assets that are locally meaningful for their clienteles, or market’s requests for a local adaptation of the campaign already prepared by central or regional teams (eg: packshots, targets).


  • Outbound campaign performance reports execution and analysis: you will be in charge of the performance and monitoring of the activation activity: running A/B Tests to increase the performance of outbound contacts, ensuring optimal use of tools, measuring the engagement of campaigns, the impact on sales and the return on investment. To do so, you will leverage Salesforce Marketing Cloud and group analytics tool and help in the usage of these solutions within the Maison and will share your recommendation for optimization.

You will also support teams by sharing best practices among SEA CRM Community and with the Communication Teams and assess new potential needs.




  • You are curious about what engages with clients, you are proficient in Salesforce Marketing Cloud campaign management and looking for exciting position in a dynamic team.
  • You have a minimum of 4 years’ experience with at least a first experience in CRM with Salesforce Marketing Cloud for a Premium Retailer ideally in a global position
  • You are proficient with Salesforce Cloud platforms (Salesforce Certification level required)
  • You are knowledgeable of HTML, Google Analytics and any other CRM tool is a plus.
  • You have experience in Project Management including planning and assets preparation, and covering multiple channels
  • You are result oriented, assertive, possessing project management skills, together with the ability to adapt quickly
  • You are able to work in a multi-cultural and fast-paced environment, independently at times, taking ownership of projects
  • You have excellent oral and written communication skills


  • A great opportunity to play a key role in Cartier Client Activation Strategy, within an diversified environment
  • Career development opportunities within Cartier and the Richemont Group to help you develop and take your career to the next level


  • After being shortlisted, you will meet the Talent Sourcing Manager to get to know YOU
  • You will then meet with our HRBP, Head of Client SEA, and Regional Managing Director to assess your fit to this role and give you a preview as well an overview of the team dynamics and company culture
  • If you are the successful candidate, discover and immerse yourself in the world of the Maison

Learn more about life at Cartier


Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont