Reference Code:  101069

Regional Business Development Director

Singapore, 01, SG


The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.




Are you passionate about building a sustainable business and driving performance in a fast-growing and competitive landscape? Would you like to support us reinforce Cartier brand equity in the region of South East Asia & Oceania? If so, we would like to present you the opportunity to join our SEAO Singapore-based team as Regional Business Development Director. Supervising the development and execution of business plans for the expansion of the region, you will identify new growth opportunities and increase brand reputation across all channels, including digital and travel retail. You will also manage strategic partnerships with existing and new stakeholders and work cross-functionally with various teams internally.

In this role, you will report to the CEO of SEAO, being a member of the Regional Exco, you will lead and develop a team of diverse individuals.




Strategic Planning and Business Intelligence:

  • Lead the development of regional strategic plans and business goals, aligned with the corporate objectives
  • Drive business growth through data-informed decision-making, utilizing advanced business & market intelligence, consumer insights, and competitive analysis
  • Develop and implement performance measurement frameworks to monitor progress against strategic goals and objectives

Partnerships and Market Expansion:

  • Serve as a strategic advisor to senior leadership on key partnerships and growth initiatives, across various business areas. Synergize with the Market MDs to explore and identify new opportunities/emerging cities as new revenue streams
  • Co-create Regional travel retail strategy with the Global Travel Retail (GTR) based on industry trends and tourism data. Design TR boutique productivity strategy, co-develop pre-departure and in-trip marketing initiatives in collaboration with markets and GTR teams
  • Build and implement the Fragrance Commercial agenda in close partnership with the Central Fragrance Team. Drive further the retailization strategy of the Fragrance Business and prepare a localization plan supporting the development of competencies in the markets

Continuous Improvement and Innovation:

  • Collaborate with the Central Retail Department (RD) to coordinate and lead the implementation of central initiatives across markets, based on their unique needs. Ensure alignment with global brand strategies and successful local execution and adoption
  • Serve as a liaison between markets and Central RD, to monitor the impact and effectiveness of the implemented initiatives, provide recommendations for continuous improvement, facilitate communication and best practices sharing
  • Drive a culture of continuous improvement and innovation, encouraging experimentation and creative thinking, staying abreast of industry trends and emerging technologies. Foster collaboration, teamwork, and accountability, ensuring that all team members are empowered to contribute their ideas and expertise to drive business success

Digital Excellence:

  • Lead the strategic direction of the e-commerce business, leveraging cutting-edge technologies in the digital landscape, fostering growth, and enhancing seamless customer experience
  • Collaborate with key business teams, leveraging domain analytics on traffic, engagement, and conversion, and produce actionable insights to optimize digital performance
  • Champion a culture of digital excellence, ensuring that the organization remains at the forefront of digital innovation and best practices in the luxury industry. Expand brand reach with different commercial models building relationships and partnerships with eco-system key players

Real Estate Relationship Coordination:

  • Lead the coordination of real estate relationships across the region, alongside the RIC Real Estate department, Legal and Finance teams to secure the continuation of lease terms and conditions for existing network
  • Oversee the entire scope of real estate activities within SEAO, aligning market real estate strategies with overall business objectives and brand positioning, actively identifying challenges and opportunities

Stakeholders Engagement and Relationship Management:

  • Build and maintain strong relationships with internal stakeholders, including senior leadership, cross-functional teams such as Commercial, Marketing, and Operations, and external partners
  • Cultivate relationships with key industry partners, influencers, and stakeholders to drive brand advocacy and support business growth initiatives
  • Represent the company at industry events, conferences, and trade shows to enhance brand visibility and strengthen relationships with key stakeholders



  • You have a minimum of 12 years of professional experience preferably in the retail industry with previous commercial exposure and a marketing background
  • You are a strategic thinker who anticipates challenges and develops long-term solutions
  • You demonstrate the ability to deal with ambiguity
  • You have strong business acumen
  • You can manage multiple projects and be results-oriented
  • You are a strong communicator with the ability to influence at all levels and you act in a culturally sensitive way
  • You can travel frequently
  • You speak English fluently and preferably one Asian language to engage with regional teams and stakeholders




If your application is selected, we will give you an introductory call to explain further steps and discuss the opportunity. If things go well on both ends, you will have a chance to meet a few colleagues in the HR and Business teams in an individual interview.

Take your next step with Cartier. We look forward to hearing from you!


While you wait for our reply, get a sense of the passion of #Cartier -

Feel free to also visit our LinkedIn page:

Learn more about life at Cartier

Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont