Reference Code:  92209

Head of Marketing

Singapore, 01, SG


The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.


Are you a strategist, who enjoys identifying business opportunities and co-build relevant 360 activations to achieve defined commercial & brand equity ambitions?


Do you strive for excellence and want to be a key actor in driving the growth of a fast-growing luxury Maison? If so, we would like to present you the opportunity to join our Singapore-based team as Head of Marketing!


In this role, you will build & coordinate product strategy for our 3 category pillars including Jewelry, Watches & Accessories.


Reporting to the Marketing, Communication & Client Director, you will be leading and developing a team of 3 Product Managers and 1 Marketing Coordinator with a mission to develop business & marketing plans for all product lines ensuring the implementation of Maison strategy and grasping opportunities locally.




In conjunction with the Marketing, Communication & Client Director, you initiate and design the marketing strategy and lead the implementation of such

  • Propose annual strategic plan aligning with Global market strategy and set the priorities according to the market trend, co-work with PR & Communication, Retail, CRM, Merchandising, VMD and boutiques
  • Closely monitor sales trend and implement appropriate action plans through identifying market’s needs


Define the sales budget and anticipate sales forecasts for all product lines and ensure that pro-active plans are implemented to reach sales target on monthly and annual basis

  • BU/LE sales forecast by product line and network in working with each Product Manager and Marketing Coordinator 
  • Define the strategies of each product line and supervise Product Managers to ensure sales forecast and stock allocation are well aligned with the strategy.
  • Monitor sales trend fluctuation and suggest revised sales budget and forecast to Marketing, Communication & Client Director
  • Closely work with merchandising team for ECOM collaborative sales forecast by analysing sales trend & network strategy
  • Supervise PMs in managing initiated product lines
  • Supervise PMs on stock proposal & allocation for dedicated events
  • Supervise Marketing Coordinator for all the internal reports and reports sent to HQ


Spearhead and manage new product launches and strategic marketing plans working closely with Communication, PR, Merchandising, VM and other relevant parties

  • Implement annual marketing plan including new product launches
  • Supervise Product Managers on sales forecast & stock assortment of new launches and help them coordinating with all supporting functions (VMD, PR & Communication, CSD, WS, retail team).
  • Provide qualitative report to Marketing, Communication & Client Director and HQ on novelty sales tracking including post-launch measurement


Liaise with International marketing and local sales departments

  • Oversees market trends and competitors’ activities through regular market research together with Business Analyst and Product managers and provide qualitative feedbacks to HQ on market trend and product recommendations
  • Monitor product quality and take initiative to alert HQ
  • Monitor market pricing and provide feedback to HQ on product price setting


Animate and lead trainings initiated by product marketing

  • Supervise and lead each product manager to initiate the relevant product dedicated trainings / seminars to sales force, CRC & other internal communities


Manage a team of Product Managers & Marketing Executive

  • Lead and motivate the team to reach Maison’s image and expectations
  • Give clear goal to direct reports to be able to focus on key priorities and reach objectives
  • Define their working process to improve their quality of work by reviewing and supporting their job description
  • Develops their talent and capabilities through understanding each one’s strength and to enhance their abilities




  • You have a minimum of 8 years of working experience in Marketing & Communications, preferably in the luxury industry with extensive Client knowledge
  • You are a strategic thinker and possess an analytical mindset
  • You have strong communication and presentation skills, and the ability to establish and foster strong relations across all levels of the organization
  • You can walk the talk, inspire and engage with various audiences and stakeholders, being a true ambassador of the Maison
  • You strive for excellence and have an eye for aesthetics
  • You are curious, constantly look for inspiration, proposing new and unconventional ideas
  • You are sensitive toward cultural differences
  • You can travel frequently
  • You speak English fluently




  • After being shortlisted, you will meet with Richemont Talent Acquisition team member to get to know YOU
  • You will then meet with Cartier’s Marketing, Communications & Client Director and Cartier’s HR Manager to assess your fit to this role and to give you a preview as well an overview of the team dynamics and company culture
  • Finally, you will meet with Cartier’s Managing Director to find out more about how we operate and for you to ask questions about the business and the Maison
  • If you are the successful candidate, discover and immerse yourself in the beautiful world of the Maison Cartier

While you wait for our reply, get a sense of the passion of #Cartier - And visit our LinkedIn page:

Learn more about life at Cartier

Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont