Reference Code:  29059

VIE - SEA Regional Fragrance Coordinator - Singapore

Singapore, 01, SG


The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 7,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity. 




In line with the Maison’s strategy, the Regional Fragrance Executive is in charge of the Fragrance category’s development in terms of sales, network (retail and distributors), visibility and image, within the South East Asia & Oceania region : Singapore, Malaysia, Thailand, Indonesia, Oceania, among others.






  • Collect, consolidate, report and analyze sales performance and KPIs: sell-in/sell-out/rankings/market share
  • Control, manage stock levels and forecast sales according to business seasonality in coordination with operations/supply chain/marketing departments
  • Implement commercial action plans to drive sales (incentives, events, animations, local actions)
  • Propose annual budget, review “last estimates” every quarter according to actual trends and monitor communication and selling costs budgets


Business development


  • Identify and convert new business opportunities with existing or new partners in the Region
  • Prepare and negotiate commercial terms and new openings with operators, under supervision of commercial management team.
  • Propose and negotiate product assortment selections as well as new launch quantities with retail and distributors in the area
  • Handle local fragrance registrations

Marketing & Communication


  • In line with the Maison’s strategy and in collaboration with the Regional and local Marketing teams, define, propose and implement the trade marketing action plan for each market/location to better address clients’ needs and achieve commercial efficiency: assortment optimization, pricing, animation plans
  • Work in close collaboration with central fragrance marketing team on: product launches, VM, price related issues, animations guidelines etc.
  • Provide Central Marketing with relevant feedback on product development needs and marketing tools


Visibility & Image


  • Ensure the Maison’s image is always respected and protected, inside each BTQ/POS: impeccable environment, visibility, staff grooming, VM displays etc. and take corrective actions as necessary following regular market visits
  • Achieve and increase brand visibility at store level by securing the best instore visibility (permanent display and promotions) and by ensuring proper VM displays in each BTQ/POS
  • Support as necessary for coaching and training for all staff in boutiques (and potentially BAs) on product knowledge, selling tips, and service skills, with the support of local subsidiary training teams


Project management


  • Build the Cartier Parfums regional strategy per market and per channel (commercial, business model, distribution)
  • Coordinate the retail strategy roll-out in Cartier boutiques
  • Support, animate the regional taskforce and consolidate the local action plans
  • Define the 3-year plan vision for the fragrance category as part of the annual regional strategic plan
  • Work on ad-hoc projects for top management




  • Master’s Degree (Business, Marketing or Engineering)
  • Previous experience in Cosmetic - Luxury - Retail - Eyewear industry is a plus
  • Solid analytical skills with deep knowledge of Excel and PowerPoint
  • Ability to work pro-actively & autonomously
  • Strong business acumen & negotiation appetite
  • Good communication skills and team-spirited
  • Coordination and strong organization skills
  • High level of integrity, loyalty and confidentiality 



  • Candidates between 18 and 28 years old
  • Nationals of Member States of the European Economic Area (EAA), who have fulfilled their national service obligations

Learn more about life at Cartier


Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont