Reference Code:  18587

Corporate Communications & External Relations Associate Director

Shanghai, 31, CN


The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 7,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity. 


REPORTING TO        Strategic Transformations Officer
LOCATION                Shanghai



The purpose of the position is to develop a Cartier China Corporate & Cultural communication platform, via a solid Art & Culture approach but also through other Institutional projects that reflects the values of Cartier. (CWIA, Cartier Charity organization….) in order to grow Brand Equity and Influence of Cartier in China. .



Key responsibility 1 – Build the Art & Cultural identity of the Maison in China
-    Build long term strategy and presence of Cartier Collection in China
-    Collaborate with Fondation Cartier to establish its long term presence in China
-    Propose and Supervise exhibitions in China related to the two institutions mentioned above, and the overall related communication plans
-    Maintain strong connections with Chinese Institutions: AEC, BJPM, China Movie Guild, French Embassy, Chinese Artists and Designers to grow influence and leverage collaborations.


Key responsibility 2 – Develop Institutional Communication program
-    Develop the Identity of CWIA (Chinese Woman Initiative Awards), especially through development of connections with Valuable Women Clubs in China 
-    Collaborate with HR to follow the Cartier Charity Organization and leverage it wisely 
-    Further develop and manage KOL (Key Opinion Leaders) program.
-    Develop and maintain efficient and effective PR library and database.

Key responsibility 3 – Develop platform of Friends of the Maison
-    Develop external relationships with celebrities, their agents, potential partner of campaign, and establish long term relationship, and valuable visibility program (local and International)  
-    Ensure copyright rules and usage agreements are adhered to with regards to headquarters guidelines and China regulations.
-    Further develop and manage KOL (Key Opinion Leaders) program, all fields
-    Develop connections with Chinese groups and Institution to connect Cartier CEO. 


Key responsibility 4 – Reputation Management 
-    Supervise Reputation Management of the Maison Cartier in China through in collaboration with Client Service Department, Commercial and Communication Department.   
-    Lead Potential Crisis Management: Develop and Implement contingency plans as appropriate. Draft statement for all potential issues. 

Key responsibility 5 – Team & Resource Management   
-    Team management, 6 staff (MBO performance, Carrere Committee)
-    Training/coaching of team staff for them to improve skills and maintain motivation
-    Maintain relationship with HQ : Image, Style and Patrimony Department, Fondation Cartier, CWIA, Cartier Charity, Cartier Cultural & Artistic Development Director, PR tea
-    External resource management – Reputation Management agency, event agencies, Artists, influencers….


Learn more about life at Cartier


Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont