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参考代码:  65403

Communications & Publicity Executive

Shanghai, SH, CN

Permanent
  
  

卡地亚的故事建立在大胆和热情的基础上。 170多年来,我们一直秉承大胆,开拓的精神,不断激励着我们各个专业领域的团队,从精品店到工作坊和总部办公室。 我们来自90个国家的8,500多名同事秉承共同的独立精神,追求卓越,团结一致,致力于通过突破创造力的边界,不断丰富我们的品牌传承。

  
  

MAIN PURPOSE

  • To manage, develop & implement full integrated communications plan for Cartier Jewelry & Accessory (categories & projects subject to discussion and may change accordingly) across all Paid Own, Earn communications platforms
  • To develop and maintain relationship with media editors, bloggers. To develop, plan and execute on routine publicity & ePR work.
  • To manage Jewelry & Accessory shooting and control quality(categories & projects subject to discussion and may change accordingly)

 

Implement the global/local communications strategy by managing the placement, negotiation and execution of any given projects within Cartier Jewelry & Accessory, across the media of Print, OOH, Social & ePR, garnering & implementing Press support.

Manage, coordinate & implement earned and paid PR shootings, control the quality and maximize the coverage, make the outcome in consist with the image of the Maison.

To track each given project budget across all communications touchpoints, including paid media, ePR and PR

Work closely with the HQ Communications & PR team, media agency, PR agency and MCN agency, internal marketing/content development/E-Commerce teams on strategy development, validation, and execution.

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KEY RESPONSIBILITIES

 

  • Key responsibility 1 – Implement Media and Publicity strategies and action plans on given projects
    • Follow up and implement on given projects across all Paid, Own, Earned platforms. Including but not limited to Print, OOH, Publicity, ePR & Social.
    • Liaise and validate all media plan and actions plans with HQ Communications team as well as media, PR/ePR & MCN agencies
    • Liaise and work closely with China content team to ensure consistence outputs of excellence in line with the project directions
    • Ensure quality and premium outputs in all campaign as per Cartier’s guidelines to maintain and enhance Cartier as the luxury reference
    • Responsible for overseeing given project performance, results & KPIs

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  • Key responsibility 2 – Develop Publicity Plan & Implement Publicity Duties
    • Support line manager to develop media & publicity plan for jewelry and accessory   categories and given projects.
    • Maintain relationship with media editors, bloggers etc. Work with PR agency to update the database and manage birthday /seasonal/year-end treatments.
    • Work closely with PR agency to identify good editorial shooting opportunities and follow-up advertorial/coop shootings. Propose products and complete internal consignment & security process. Be on-site support to important shootings.
    • Manage added value/ advertorials follow ups & executions; free editorial pitch including digital /social platforms. Interview pitch and follow ups.
    • Press materials write-up/localization/proofreading; manage & quality control on coop ePR content directions and deliverables.
    • Media logistic arrangement for publicity activities and event related.

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  • Key responsibility 3 – Agency Management (on given projects)
    • Manage PR agency/Media agency/MCN agency/production house on daily executions and work flow efficiency
    • Manage PR/Media/MCN agency briefings, media selection, campaigns KPI, work flow, third-party tracking and maintain a constructive relationship

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  • Key responsibility 4 – Billing & Administrative Duties
    • Handle vendor creation, contract, purchase orders and invoice processing
    • Working with the teams to ensure an updated record of spending in publicity.
    • Prepare monthly YTD review and quarterly LE updates

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DIMENSION:

 

  • Headcount supervised: 0
  • Internal contacts:
    • Strong functional line of reporting with Assistant Communication & Publicity Manager
    • Work closely with Corporate PR, product marketing, content development, commercial, merchandising and CRM & E-Commerce teams

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历峰集团在奢侈品领域拥有多家全球领先的公司,尤其在珠宝,手表和书写工具方面具有优

手表和书写工具方面具有优势。卡地亚于1988年加入集团。

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