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参考代码:  37423

Communications & Publicity Executive

Shanghai, SH, CN

Permanent
  
  

卡地亚的故事建立在大胆和热情的基础上。 170多年来,我们一直秉承大胆,开拓的精神,不断激励着我们各个专业领域的团队,从精品店到工作坊和总部办公室。 我们来自90个国家的7,500多名同事秉承共同的独立精神,追求卓越,团结一致,致力于通过突破创造力的边界,不断丰富我们的品牌传承。

  
  

MAIN PURPOSE

  • To manage, develop & implement full integrated communications plan for Cartier Watch/Corporate/Seasonal (categories & projects subject to discussion and may change accordingly) across all Paid Own, Earn communications platforms
  • Responsible for overall search management
  • Implement the global/local communications strategy by managing the placement, negotiation and execution of any given projects within Cartier Watch/Corporate/Seasonal, across all media, including but not limited to Print, OOH, Digital, Social, ePR, garnering & implementing Press support.
  • To define, optimize and manage each given project budget across all communications touchpoints, including paid media, ePR, local content production & adaption
  • Work closely with the HQ Communications & PR team, media agency, PR agency and/or social agency, internal marketing/content development/E-Commerce teams on strategy development, validation, and execution.

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KEY RESPONSIBILITIES

 

  • Key responsibility 1 – Implement Media and Publicity campaigns and action plans on given projects
    • Follow up and implement on given projects across all Paid, Own, Earn platforms. Including but not limited to Print, OOH, Digital, and Social, ePR, Publicity.
    • Liaise and validate all media plan, actions plans and creative layouts with HQ Communications team as well as media, PR/ePR & creative/digital agencies
    • Liaise and work closely with China content team to ensure consistence outputs of excellence in line with the project directions
    • Ensure quality and premium outputs in all campaign as per Cartier’s guidelines to maintain and enhance Cartier as the luxury reference
    • Responsible for overseeing given project performance, results & KPIs
    • Handle all purchase orders and invoice processing on the given projects

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  • Key responsibility 2 – Digital / Search executions and performance analysis
    • Assist in the yearly planning on digital & search including social search (WeChat & Weibo) and brand zone
    • Operational support on the digital / search daily execution, including visual plan, MR follow ups, key words optimization, ad copy write-up etc.
    • Responsible for digital/search performance consolidation and analysis, weekly and post buy report, monthly digital dashboard follows up.
    • Quarterly and yearly search buying review.
    • Provide data analysis and insight

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  • Key responsibility 3 – Monthly Competitor SOV
    • Monthly competitors case monitoring and reporting
    • Assist on monthly competitor SOV

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  • Key responsibility 4 – Agency Management (on given projects)
    • Manage day-to-day working relationship with media agency, creative agencies, PR agency, production house etc.
    • Manage PR & Media agency briefings, media selection, campaigns KPI, workflow, third-party tracking and maintain a constructive relationship

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  • Key responsibility 5 – Billing & Administrative Duties
    • Handle vendor creation, purchase orders and invoice processing
    • Working with the teams to ensure an updated record of spending on given projects.
    • Ensure the accuracy on monthly YTD review and quarterly LE updates

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REQUIREMENTS:

 

Experiences

    • At least 3-4 years working experiences in digital / media, luxury marketing is preferred
    • Solid media/digital knowledge with strong responsibility on daily executions
    • Proficiency in written and spoken English & mandarin
    • Team player with can do attitude, proactive thinking and solution-centric

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DIMENSION:

  • Headcount supervised: 0
  • Internal contacts:
    • Strong functional line of reporting with Assistant Communication & Publicity Manager

Work closely with Corporate PR, product marketing, content development, commercial, merchandising and CRM & E-Commerce teams


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历峰集团在奢侈品领域拥有多家全球领先的公司,尤其在珠宝,手表和书写工具方面具有优

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