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Reference Code:  27881

Communications & Publicity Executive (Media Oriented)

Shanghai, 31, CN

Permanent
  
  

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 7,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity. 

  
  

JOB TITLE Communications & Publicity Executive
REPORTING TO Assistant Communications & Publicity Manager
LOCATION Shanghai


JOB DESCRIPTION
To manage, develop & implement full integrated communications plan for Cartier Jewelry/ Accessories/Seasonal (categories & projects subject to discussion and may change accordingly) across all Paid Own, Earn communications platforms
MAIN PURPOSE
Implement the global/local communications strategy by managing the placement, negotiation and execution of any given projects within Cartier Jewelry/ Accessories/Seasonal, across all media, including but not limited to Print, OOH, Digital, Social, ePR, garnering & implementing Press support.
To define, optimize and manage each given project budget across all communications touchpoints, including paid media, ePR, local content production & adaption.
Work closely with the HQ Communications & PR team, media agency, PR agency and/or social agency, internal marketing/content development/E-Commerce teams on strategy development, validation, and execution.
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KEY RESPONSIBILITIES
▪ Key responsibility 1 – Implement Media and Publicity strategies and action plans on given projects
- Follow up and implement on given projects across all Paid, Own, Earn platforms. Including but not limited to Print, OOH, Digital, Search and Social, ePR, Publicity.
- Liaise and validate all media plan and actions plans with HQ Communications team as well as media, PR /MCN agencies, social/digital agencies & creative agencies
- Liaise and work closely with China content team to ensure consistence outputs of excellence in line with the project directions
- Ensure quality and premium outputs in all campaign as per Cartier’s guidelines to maintain and enhance Cartier as the luxury reference
- Responsible for overseeing given project performance, results & KPIs
- Handle all purchase orders and invoice processing on the given projects
▪ Key responsibility 2 – OOH Advertising Implementation and Operation
- Responsible for OOH advertising operation, including location validation, visual update, OOH quality maintenance, contract renew, payment follow-up, etc.
- Key contact for all Cartier OOH production houses & creative agency
- Key contact for all Landlord Marketing & Communication department on monthly Mall wechat/weibo post booking & content feeding and Mall OOH negotiation
- Monthly advertising calendar consolidation
▪ Key responsibility 3 – Agency Management (on given projects)
- Manage day-to-day working relationship with media agency, creative agencies, PR agency, production house etc.
- Manage PR & Media agency briefings, media selection, campaigns KPI, work flow, third-party tracking and maintain a constructive relationship
▪ Key responsibility 4 – Billing & Administrative Duties
- Handle vendor creation, purchase orders and invoice processing
- Working with the teams to ensure an updated record of media spending
- Prepare monthly YTD review and quarterly LE updates
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DIMENSION:
▪ Headcount supervised: 0
▪ Internal contacts:
▪ Strong functional line of reporting with Assistant Communication & Publicity Manager
▪ Work closely with Corporate PR, product marketing, content development, commercial, merchandising and CRM & E-Commerce teams


Learn more about life at Cartier



www.careers.cartier.com

Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont