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参考代码:  39688

CRM Executive

Shanghai, SH, CN

Permanent
  
  

卡地亚的故事建立在大胆和热情的基础上。 170多年来,我们一直秉承大胆,开拓的精神,不断激励着我们各个专业领域的团队,从精品店到工作坊和总部办公室。 我们来自90个国家的7,500多名同事秉承共同的独立精神,追求卓越,团结一致,致力于通过突破创造力的边界,不断丰富我们的品牌传承。

  
  

MAIN PURPOSE

The purpose of the position is to support the strategic CRM programs, particularly client loyalty programs and treatment. This position will be highly involved in operation and coordination with central and local teams.

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KEY RESPONSIBILITIES

  • Key responsibility 1 – CRM program management

-           Manage the strategic CRM projects: omni-channel client loyalty programs and various CRM campaigns

- Ongoing execution and monitor of CRM projects and campaigns

-       Result follow up and analysis for enhancement

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  • Key responsibility 2 – Client treatment and experience

-           Support Client Treatment Manager to develop client treatment plans: gifting, seasonal greeting, events, communication, for the purpose of client relationship building and maintenance

-           Co-work with central team to develop client gifts, and local source personalized gifts, to support the various gifting occasions

-          Organize CRM events, including boutique celebration events, client experience events, 3rd party collaboration events etc.

-           Operate and execute smoothly the plan and ensure a high-quality delivery, closely coordinate with boutiques and related function teams

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  • Key responsibility 3 – Management of CRM material and PLV

-           Manage the CRM related material, PLV, edition, printings, etc., including ordering, production, logistic, stock and consumption tracking (at central and boutique level), result analysis

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  • Key responsibility 4 – Analysis, reporting and budget management

-           Prepare regular client treatment and budget usage tracking report

-          Prepare analysis and reporting to evaluate CRM programs for enhancement

-          Client treatment budget management

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QUALIFICATIONS

 

Experience:

  • Bachelor degree or above
  • Minimum 2 years working experience with luxury / fashion or luxury hotel industry (CRM / Marketing experience preferred)
  • Excellent communication skills and relationship management skills.
  • Very good sense of aesthetic and brand image
  • Strong planning, multitasking and project management skills.
  • Proficient with Microsoft Office Programs (Word, Excel, and PowerPoint) Access is a plus
  • Skilled in both written and spoken English and Chinese Mandarin
  • Attention to detail and preciseness
  • Logical thinking
  • Positive attitude and good team player
  • Self-starter, takes initiative and responsible personality
  • Strong interpersonal communication skills

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DIMENSION:

 

  • Headcount supervised: 0
  • Internal contacts:

Strong working relations with the CRM team / Commercial teams / Logistic team /Commercial teams / Communication and Marketing team / central teams.


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