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Reference Code:  48722

Assistant Client Data Mining Manager

Shanghai, SH, CN

Permanent
  
  

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 8,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity. 

  
  

MAIN PURPOSE

With deep strategic and holistic understanding of Chinese clients, this role will be responsible for using CDP to provide insightful analytics and create ultimate client journey. Develop, implement, and steer a holistic advanced data analytics function for CRM to gain business insights and growth. The ideal candidate requires a comprehensive knowledge on CRM, data platform and digital application to drive data-enabled actions.

Strategic & holistic understanding of consumers

·         Understanding performance & drivers

·         Anticipating future performance & trends

Strategic & holistic understanding of consumers

·         Understanding performance & drivers

·         Anticipating future performance & trends

Strategic & holistic understanding of consumers

·         Understanding performance & drivers

·         Anticipating future performance & trends

Strategic & holistic understanding of consumers

·         Understanding performance & drivers

·         Anticipating future performance & trends

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KEY RESPONSIBILITIES

  • Key responsibility 1: Build up CDP client tagging
    • Understand and master the different data structure and organization among existing Maison tool. Including SAP, SAP BI, Salesforce, Marketing Cloud, CDP and MA.
    • Work closely with different functionalities and data modeling expert to define client’s interests and potential with their omni-channel behaviors and digital engagement.
    • Develop client tagging and adjust scoring models to improve efficiency of campaign targeting.

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  • Key responsibility 2: Support performance marketing
    • Provide client analysis and insight to Performance Marketing to support the business growth.
    • Prepare TA for 1 to many communications and identify TA’s unique profile for personalized digital assets and content preparation
    • For key campaigns, adjust TA any time based on campaign feedback
    • Support on major data projects, e.g. Ali databank, Yuntu (ByteDance), Baidu AIA and other external data partnership

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  • Key responsibility 3: Support journey design and result tracking
    • Study client’s big data of digital engagement, especially for clients’ behaviors on Cartier Mini Program.
    • Integrate scoring into Client Journeys
    • Design control group sampling to monitor campaign feedback. Use A/B testing to get quick campaign feedback to optimize KPI.

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  • Key responsibility 4: Deploy client dashboarding strategy
    • Develop CDP dashboard with digital team and IT experts
    • Reinforce client dashboards usage in different teams to take decision

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QUALIFICATIONS

 

Education Qualifications:

 

    • University degree in MIS, Statistics or related discipline
    • Master’s degree preferred

 

Experience:

    • Minimum 8 years working experience in data science, analytics, digital application, database marketing, eCommerce, or digital innovation
    • 3+ years of SQL experience or other programming languages
    • 3+ years of data mining/analytics experience
    • Enthusiast with the state-of-the-art data and digital trends
    • Fluency in English is essential.

 

Interpersonal Requirements:

    • Analytical and data sensitive, problem-solver, service and result oriented
    • Very strong logical thinking
    • Innovative, multi-tasking with good interpersonal, communication and organization skills
    • Self-starter, takes initiative and responsible personality

Learn more about life at Cartier



www.careers.cartier.com

Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont