Reference Code:  29510

External Relations Project Manager

Shanghai, 31, CN


The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 7,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity. 


JOB TITLE    External Relations Project Manager
REPORTING TO           Senior External Relations Manager

LOCATION    Shanghai

Build & maintain solid relationship with celebrities, KOLs, socialites; support on corporate communications project; deeply involve in Reputation Management projects; make sure of smooth internal processes.



  • Key responsibility 1

Work closely with line manager to build & maintain solid relationship with celebrities, KOLs, socialites and influencers.

  • Key responsibility 2

Support line manager to develop effective celebrity strategy, budget and action plan.

  • Key responsibility 3

Support line manager on celebrity negotiation and on-site management on project basis.


  • Key responsibility 4

Deeply involve in reputation management projects, including annual plan and project plan development, daily communications, project execution, and regular report update.


  • Key responsibility 5

Support on corporate / art / cultural project.


  • Key responsibility 6

Support line manager on yearly planning and budget management; ensure smooth internal process.


  • Key responsibility 7

Monitor agency and vendors’ work to make sure of good delivery.
Celebrity-related reports including:

1) Monthly exposure
2) Weekly dressing WIP
3) Competitor celebrity overview, updated on monthly basis
4) Monthly alert on industry news


Competitor-related reports including:
1) Monthly Event Overview
2) Monthly Cover Overview
3) Monthly Paid Editorial Overview
4) Monthly social posts overview with highlights on big events/campaign launches etc


 Master/Bachelor degree or equivalent

Required experience:
7 years above of related PR / MKT experience, preferably with luxury jewellery/watch brand.

Technical skills / abilities:
• Fluent in English
• French is added value
• Excellent computer proficiency with MS-Office (Word, Excel, PowerPoint)

Personal skills

The successful candidate will have the following personal qualities:

• High flexibility and independent working style
• Good communication, interpersonal and presentation skills, detailed, result-oriented
• Self-motivated, team-working spirit, pro-active, co-operative, reliable
• Able to travel frequently


Work closely and smoothly with HQ and peers from Marcom, Legal, Procurement, Finance, Customer Service, Retail and E-commerce team.

Learn more about life at Cartier


Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont