Loading...
.
Reference Code:  28126

Communications & Publicity Assistant Manager

Shanghai, 31, CN

Fixed Term
  
  

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 7,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity. 

  
  

JOB TITLE        Communications & Publicity Assistant Manager

REPORTING TO    Communications & Publicity Manager

LOCATION        Shanghai


JOB DESCRIPTION
To manage, develop & implement full integrated communications plan for Cartier Jewelry/ Accessories/Seasonal (categories & projects subject to discussion and may change accordingly) across all Paid Own, Earn communications platforms

 

MAIN PURPOSE
Implement the global/local communications strategy by managing the placement, negotiation and execution of any given projects within Cartier Jewelry/ Accessories/Seasonal, across all media, including but not limited to Print, OOH, Digital, Search, Social, ePR, garnering & implementing Press support. 
To define, optimize and manage each given project budget across all communications touchpoints, including paid media, ePR, local content production & adaption
Work closely with the HQ Communications & PR team, media agency, PR agency and/or social agency, internal marketing/content development/E-Commerce teams on strategy development, validation, and execution.
……………………………………………………………………………………………………………. 

KEY RESPONSIBILITIES

    Key responsibility 1 – Develop and manage media and publicity strategies and action plans on given projects

-    Oversee the given projects planning across all Paid, Own, Earn platforms 
-    Liaise and validate all media plan, actions plans and creative layouts with HQ Communications team as well as media, PR/ePR & creative/digital agencies
-    Liaise and work closely with China content team to ensure consistence outputs of excellence in line with the project directions
-    Ensure quality and premium outputs in all campaign as per Cartier’s guidelines to maintain and enhance Cartier as the luxury reference
-    Responsible for overseeing given project performance, results & KPIs
-    Ensure an updated record of media & publicity spending of given project

    Key responsibility 2 – Overall management of digital media buying & performance 
-    Key digital media spending holder, working with the teams to ensure an updated record of spending in each channel & placement 
-    Data analysis incl. display, social, search, e-business, GA, data transparency etc, to provide key insights & learnings to the team
-    Responsible for finding new digital touch-points and keeping Cartier’s digital leadership across all platforms
-    Responsible for consolidating digital performance including display, search, website etc…

    Key responsibility 3 – Overall management of OOH Plan & budget 
-    Working with the team to ensure an updated record of spending in each OOH placement 
-    Oversee annual OOH planning and negotiations of all locations according to HQ guideline and top management request
-    Lead team on daily OOH advertising operation, including location validation, visual update, OOH quality maintenance, contract renew, payment follow-up, etc. 
-    Lead team to manage the working quality and relationship of OOH landlords and production vendors

    Key responsibility 4 – Agency management 
-    Lead contact for all Cartier China OOH Vendors 
-    Manage day-to-day working relationship with media agency, PR agency, creative agencies, production house 
-    Manage PR & Media agency briefings, media selection, annual/campaigns KPI, work flow, third-party tracking and maintain a constructive relationship
-    Manage Creative Agency on display ad adaptation, new ideas and work flow efficiency
…………………………………………………………………………………………………………….
DIMENSION: 

    Headcount supervised: 1
    Internal contacts: 
    Strong functional line of reporting with Communication & Publicity Manager
    Work closely with Corporate PR, product marketing, content development, commercial, merchandising and CRM & E-Commerce teams
 


Learn more about life at Cartier



www.careers.cartier.com

Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont