Reference Code:  17821

Regional Manager South West

Shanghai, 31, CN


The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 7,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity. 


REPORTING TO   Retail Director Cartier China



This position is in charge of all retail sales activities in the respective region. He/she needs to proactively identify the potential commercial opportunities and drive organic growth across the region, which should also be in accordance with the maison’s objectives. Ensure that the desired strategies are successfully accomplished by managing and directing the Retail team. Able to lead the team to reach a high level of service standard, and get all operation details to meet with the corporate compliance requirements.


 Key responsibility 1- Regional Strategies
− Develop regional strategies to achieve Retail target in terms of qualitative & quantitative aspects.
− Implement this strategy to ensure annual business objectives are met.


 Key responsibility 2 – Business Development
− Provide first-hand information concerning Retail projects in each city.
− Collect and develop market intelligence on China markets, update competitors’ information in China.
− Maintain good relationship with landlord and support the negotiation with them on lease contract and business terms.
 Key responsibility 3 - Operations
− Directly supervise the retail boutiques in the region to ensure the operation is in line with the corporate requirements of compliance & service standard.
− Regularly visit the boutiques in own region and provide feedback to boutique managers and staff to make improvements in a timely manner.
− Be able to do on-site coach in the boutique as needed.
− Update the visit feedback report and track the follow-ups on a monthly basis.
− Overall control the T&E costs & selling expenses in the region.
− Monitor the sales commission of the entire region.
− Ensure the smooth boutique opening & renovation, supervise product/PLV order, monitor the execution of Visual Merchandising, assist with the Human Resource procedures (ie. recruitment, training, dismissal, etc.), and any other related opening/renovation procedures.


 Key responsibility 4 – Sales Management
− Administer sales and manage overall turnover & profit.
− Provide sales estimation for new product launch, and monitor the corresponding sales activities.
− Analyse and evaluate product sales results, collect and provide qualitative feedback.
− Guide the boutiques to improve the repurchase rate.
− Support the boutiques to identify & develop the High Jewellery clients.
− Provide specific action plans for the boutiques to achieve higher performance.


 Key responsibility 5 – Customer Relationship
− Maintain relationship with landlords (or some dealers) through maison events / product launch animation.
− Develop new customer database through joint-event / joint-promotion with landlords.
− Monitor the handling of specific outstanding after-sales claims, escalated by the Area Manager.
− Improve overall service quality to meet the maison’s standard.
− Improve all CRM program follow-ups of Top 70 / NHP.


 Key responsibility 6 – Team Management
− To build and maintain a solid regional retail team.
− Manage the subordinates by monitoring and evaluating performance, and by conducting corrective or disciplinary actions.
− Set clear roles and responsibilities of each member.
− Provide training, coaching & feedback for career development.
− Retain people by motivating team to gain job satisfaction.


− In depth knowledge of product and industry
− Excellent understanding of the selling process and customer behavior
− Good communication and negotiation skills
− Leadership skills are vital, to give direction and nurture the Retail team
− Experience of at least 5 years as a senior retail management role, including 2 years in luxury industry
− Proficient in both oral and written English.


− Entrepreneurial Spirit
− Customer focus
− Managing & Developing team

Learn more about life at Cartier


Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont