Reference Code:  47821

[Cartier] PR Manager

Seoul, 11, KR


The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 7,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity. 


Cartier PR Manager is responsible for building local PR strategy, developing PR action plans, and leading PR actions thru excellence required by Cartier, the first-class Maison. 
The ideal candidate is the best PR professional;
who is a confident storyteller of Cartier, a distinguished local representative of the Maison,  a favorable main contact of the brand, and a positive partner towards press & KOLs thru attentive and approachable communication at all time.
who is a strategic driver for best optimization, a structured commander for best client service on time,  a smart organizer for leveraging transversal resources of the company, and a diligent communicator thru clear rational when working with colleagues and external partners including agencies.
She/He will report directly to Communication Director and manage PR executive in the team.


1.    Develop local PR strategies and lead the activations in terms of brand equity and desirability 
-    Develop overall strategic PR calendar integrating product, corporate and creative contents to ensure the best brand equity as the first-class Maison and accordingly lead & implement an effective product PR strategy
-    Strengthen the quality of editorial coverage conveying the value of the Maison, firmly based on global PR strategy thru local perspective
-    Initiate press events to ensure further attention thru seamless coordination with the event team’s contribution & support
-    Be sensitive and attentive to develop Maison’s storytelling thru local perspective & relevance towards local audience
-    Manage all the text materials for local usage in line with the Maison’s own tone and manner



2.    Reinforce strong relationship with key contacts
-    Be a proactive storyteller to press contacts to build up and to maintain strong brand equity
-    Manage all press relations, KOL and extend the territory of its boundaries
-    Build up good relationships with key press contacts based on professional and intellectual way of communication
-    Manage general working governance around press, influencer, and celebrity to make a concrete relationship for positive results


3.    Plan a smart approach to the target audiences in new ways
-    Discover proactively new PR channel to enrich the Maison’s digital presence
-    Make local PR strategy and manage 360 communications with press, KOL, celebrities and partners
-    Encourage Press/KOL/Celebrities to respect more of Maison’s value and brand equity based on integrated and coordinated PR strategy
-    Monitor the marketplace to stay ahead of trends, identify opportunities and emerging issues, while understanding new technologies and consumer insights
-    Share inputs regarding PR activities and its landscape evolution 


4.    Evaluate and analyze PR activations by building effective reports
-    Manage and evaluate of press coverage throughout the year
-    Monitor and report competitor activity and relevant industry trends
-    Prepare regular reports and analysis for internal meetings 


5.    Agency communication
-    Keep tracking partnered agencies’ performances to ensure maximized work efficiency and best result
-    Provide comprehensive guidelines & business briefs to ensure correct understanding of brand equity and strategy in due course
-    Ensure the correct implementation of the working process and quality of deliverables on time


6.    Budget control & Team management
-    Manage and encourage PR team to be convinced by brand equity as the First-class Maison
-    Liaise closely with HQ PR team in Paris in timely manner
-    Maintain accurate spending forecasts and update as needed; manage all PR activity for budget tracking
-    Confirm proof-of-performance for all placements prior to invoice payment
-    Follow-up and control of budgets related to the marketing and communications activities (incl. monthly reporting) and communication financial procedures
-    Be responsible for compliant process of all PR spending


•    Minimum of 8 years work experience; Proven track record as a PR/Communication expert working in house or in agency
•    Working experience in luxury industry in Korea, good knowledge on hard luxury is a plus.
•    Agility of Press/KOL/Celebrity communication
•    Fluent in written & spoken English and Korean, French knowledge is a plus.  
•    Excellent leadership with clear communication and interpersonal skills
•    Able to demonstrate strong analytical and visualization skills via presentations and reports, clearly communicating large amounts of information precisely and creatively
•    Demonstrated ability to work autonomously and manage a wide variety of projects simultaneously and under tight timeline and pressure

Learn more about life at Cartier


Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont