Reference Code:  101712

[Cartier] Media Assistant Manager

Seoul, 11, KR


The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.


JOB TITLE                                                     Media Assistant Manager


REPORTING TO                                              Media Manager





Media Assistant Manager will report to Media Manager and actively participate in developing holistic media strategic & activation plan within the frame of global media guidelines & brand safety. He/she is responsible for implementation of media initiatives under the Marketing communication & clients strategic objectives which fulfills Maison’s business needs. The person in this role is expected to be a team player with experiences in achieving shared goals and overcoming challenges also, individually who owns strong analytical skills.






  • Support media manager to develop media annual plan and its briefing ; Study and integrate global media strategic, guidelines, new channels, market context, media trend, understand local business needs  
  • Monitor SOV and key competitors' analysis on media & marketing activations, luxury market trend & case study for benchmark
  • Develop ROI based analysis on both offline and online  channels, by media, by campaigns
  • Seek for new opportunities ; new channel, audiences, media, format & creatives under the rapid environmental changes
  • Build a effective partnership and teamwork with media agency to perform as ‘one-team’  and ensure to bring out the most out of their professions into the achievements
  • Timely mannered communication and flexibility between agency and media partners to deliver its outcome in time under HQ’s global media-AD-creative guidelines – in charge of all AD creatives
  • Proactively communicate with other functions ; PR/ Creative Contents, Commercial/E-com, CRM and Marketing team to be able to integrate the local business needs into media objectives at all time




  • Draw Media campaign brief based on ; global media guide, HQ global plan, local 360 plan, product portfolio, commercial needs, PR & communication plan ; to ensure the media agency is aligned with its objectives
  • Define trarget audiences and its journey liaising with the media/ campaign objectives which fulfills both traffic-driven and brand storytelling
  • Oversee Media mix for HQ validation then ensure its implementation, live and post-live  




  • Performance analysis on Media – KPI / Target achievements per campaigns
  • Own the data – archive, study, analyze the campaign report to ensure ; historical rate, insights, analytical decision making etc.
  • Monitor and manage internal platforms with accuracy, deliver its integrated data & analysis -communicate with related stakeholders




  • Ensure its media activations is to always highlight Cartier’s brand equity and supremacy
  • Patrimony / investment analysis on media titles and placement
  • Work closely with PR team to create synergy in media partnership & extended PR values
  • DOOH placement development  and  on-sites  &  its environments studies
  • Occasions to co-operate with external stakeholders on Ad-hoc projects
  • Prepare HQ validation for new titles & new placement if needed








OWNED-CHANNEL SUPPORT ; Cartier E-com Website &  ‘Kakao Talk’  Cartier channel


  • Develop media plan to support owned-channel development
  • Work closely with co-functions identifying shared goals & effective media support







  • Person of energy, who strives for excellence
  • Person of details, who knows the value of sophistication
  • Person of curiosity, who likes to try and know something new or unknown
  • Person with interpersonal skills ; communication, interaction, social skills
  • Person with adequate ownership and understanding of priorities in responsibility
  • Person whose performance its standard meets both quality & time-given




Learn more about life at Cartier

Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont