[Cartier] Media Assistant Manager

JOB TITLE                                                     Media Assistant Manager

REPORTING TO                                              Media Manager

MAIN PURPOSE

Media Assistant Manager will report to Media Manager and actively participate in developing holistic media strategic & activation plan within the frame of global media guidelines & brand safety. He/she is responsible for implementation of media initiatives under the Marketing communication & clients strategic objectives which fulfills Maison’s business needs. The person in this role is expected to be a team player with experiences in achieving shared goals and overcoming challenges also, individually who owns strong analytical skills.

KEY RESPONSIBILITIES

MEDIA PLANNING

• Support media manager to develop media annual plan and its briefing ; Study and integrate global media strategic, guidelines, new channels, market context, media trend, understand local business needs  
• Monitor SOV and key competitors' analysis on media & marketing activations, luxury market trend & case study for benchmark
• Develop ROI based analysis on both offline and online  channels, by media, by campaigns
• Seek for new opportunities ; new channel, audiences, media, format & creatives under the rapid environmental changes
• Build a effective partnership and teamwork with media agency to perform as ‘one-team’  and ensure to bring out the most out of their professions into the achievements
• Timely mannered communication and flexibility between agency and media partners to deliver its outcome in time under HQ’s global media-AD-creative guidelines – in charge of all AD creatives
• Proactively communicate with other functions ; PR/ Creative Contents, Commercial/E-com, CRM and Marketing team to be able to integrate the local business needs into media objectives at all time

CAMPAIGN ACTIVATION

• Draw Media campaign brief based on ; global media guide, HQ global plan, local 360 plan, product portfolio, commercial needs, PR & communication plan ; to ensure the media agency is aligned with its objectives
• Define trarget audiences and its journey liaising with the media/ campaign objectives which fulfills both traffic-driven and brand storytelling
• Oversee Media mix for HQ validation then ensure its implementation, live and post-live  

PERFORMANCE & ANALYSIS

• Performance analysis on Media – KPI / Target achievements per campaigns
• Own the data – archive, study, analyze the campaign report to ensure ; historical rate, insights, analytical decision making etc.
• Monitor and manage internal platforms with accuracy, deliver its integrated data & analysis -communicate with related stakeholders

OFFLINE MEDIA : PRINT & DOOH

• Ensure its media activations is to always highlight Cartier’s brand equity and supremacy
• Patrimony / investment analysis on media titles and placement
• Work closely with PR team to create synergy in media partnership & extended PR values
• DOOH placement development  and  on-sites  &  its environments studies
• Occasions to co-operate with external stakeholders on Ad-hoc projects
• Prepare HQ validation for new titles & new placement if needed

ONLINE MEDIA : DISPLAY & SOCIAL

• Develop digital media mix plans based on media objectives and guidelines ; display & social  and define target audiences to planned funnels based on sufficiency planning
• Ensure its implementation, AD creatives, time/date, frequency, product, placement and mix are all orchestrated under the media objective and brand safety before go-live
• Daily monitoring on digital media campaigns – for any optimization needed
• Work closely with E-com team for media campaign activation to ensure its website traffic and engagement improvement
• Also with CRM team for 1st party data integration and its expansion in the long-term

SEARCH

• Develop analysis and integrated data in search ; insights from its trend
• Work closely within the team to create synergy in media campaigns ideation & activation

OWNED-CHANNEL SUPPORT ; Cartier E-com Website &  ‘Kakao Talk’  Cartier channel

• Develop media plan to support owned-channel development
• Work closely with co-functions identifying shared goals & effective media support

BILLING & PROCUREMENT

• Resposible for accurate billing process on each media activation
• Follolw Richemont procurement guide and legal process if any

WE ARE LOOKING FOR

• Person of energy, who strives for excellence
• Person of details, who knows the value of sophistication
• Person of curiosity, who likes to try and know something new or unknown
• Person with interpersonal skills ; communication, interaction, social skills
• Person with adequate ownership and understanding of priorities in responsibility
• Person whose performance its standard meets both quality & time-given

REQUIREMENT

• About 7 years experience in media environments; client or agency side - B2C only
• Good knowledge on hard luxury is a plus
• Fluent in written & spoken English and Korean
• Experience in Google Analytics, Social Media, SEM and other Digital Media
• Able to demonstrate strong analytical and visualization skills via presentations and reports (Experts in Microsoft Excel and PowerPoint)
• Clearly communicating large amounts of information precisely
• Ability to handle given tasks under the dynamic environmental changes and pressure