Reference Code:  96240

[Cartier] Commercial Director

Seoul, 11, KR


The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.


JOB TITLE                                               Commercial Director


REPORTING TO                                     Managing Director, Cartier KOREA


LOCATION                                              Seoul Korea





We are looking for an experienced Commercial Director to add value to our growth activities by identifying new commercial opportunities & synergizing within existing commercial networks. In order to create an ultimate synergy within the Organization, a startup mindset and great leadership skills are required.  The ideal candidate will also be a creative strategist with excellent organizational savvy.  He/She will lead and support the roll out of all transversal projects and will be the point of main sponsor for all commercial projects within the region and HQ.  



Reporting to the Managing Director and being a member of local Executive Committee, the Commercial Director is tasked with translating the global brand strategy to meet the specific market opportunities across all networks. Specifically, this person leads the commercial team to drive sales, with relevant strategies and performance-driven culture.

The Commercial Director ensures the move towards an omnichannel commercial ecosystem with a strong development on local e-com, enhance Luxury New Retail and operational & service excellence. He/she creates a superior and consistent experience for the Cartier client across all commercial touch points.


He/she is responsible for maintaining and championing the core values of the Maison while attracting, developing and inspiring a team of top talents. The Commercial Director partners closely with all stakeholders and teams across all networks contributing to all business pillars including marketing & communication and Operations.





Network Strategy

  • Build the commercial part of the strategic 3year sales plans with Commercial community. 
  • Lead the Network Development strategy to leverage relevant business opportunities and oversee the Development with clear roadmap. 
  • Contribute to the branding strategy by constantly elevating the brand perception amongst existing and new potential clients at each commercial touch points. 
  • Act as a local expert by developing a deep understanding of the competitive landscape, surrounding community and important events, trends, etc. and constantly share them within the Organization  


Commercial Performance

  • Build strong relationship with commercial teams to help enhance the commercial performance and excellence … including sales integration & synergy with HE team.
  • Set an ambitious yet realistic sales targets across the network and monitor the progress
  • Analyze the KPIs and identify priority actions to achieve targets and business growth
  • Monitor the network’s P&L


High End Business Development

  • Beyond the figures, understand the gravity of HE business as true branding tool, support and synergize with HE team, for the development of 4 HE boutiques as backbone of Korea HE business.
  • In cooperation with the High-End team, lead the development of the HE community grooming process. 
  • Ensure the definition and implementation of the local HE strategy integrating to retail operation & event, incentive scheme and staffs evaluation and development
  • Client development and branding initiatives in cooperation with Marketing & Communication teams


Client Development

  • Contribute to the overall Client strategy by providing commercial performance insights and identifying the relevant client communities
  • Infuse client-centric and omnichannel mindset amongst all the commercial teams with the priority objective of improving client experience, loyalty & recruitment
  • In coordination with the Client Department, ensure development of relevant boutique clienteling initiatives, CRM capabilities and implementation of client portfolio management across all the network
  • Ensure that the Maison’s standards in terms of client experience (Client Barometer results) are respected and known throughout the network
  • Lead initiatives to permanently elevate & enrich the client journey in a relevant way
  • Represent and act as an Ambassador of the Maison and the Region during international and local events and with VIP clients


E-commerce & CRC & CS

  • Build a strategy to develop e-commerce
  • Contribute to identify opportunities with Richemont teams, Cartier central teams & local communication teams to further enhance e-commerce client experience, notably through delivery lead time reductions & optimization of digital media investment
  • Oversee Client Relations Center management and operations to ensure seamless client journey across omnichannel network
  • Oversee not only inbound AS but also outbound CS marketing program


Team Management & Leadership, Talent Management & Development

  • Work on proper projects allocation
  • Performance appraisal, training needs for your team, career development etc.
  • Lead and develop team members, providing daily coaching w/ close follow-up on projects & objectives
  • Create learning environment and continuous improvement mindset. Ensure strong connection between the team and the field
  • Position the department as an omnichannel entity, pivot in the organization
  • Enforce digital transformation to optimize overall operations and maximize every team member added value for the organization
  • Develop and attract a high-performing team
  • Constantly share the vision, strategy and values of the Maison and engage all teams around them
  • Foster teamwork & creative culture
  • Actively participate in succession planning for all commercial teams




Scope: Commercial Strategy, Network development including External Partners and Travel Retail and e-Commerce, Distant Sales & CRC, Commercial Performance, Commercial Operations & CS, SDP


Geographical area: KOREA

  • Official languages: English
  • Number of Internal boutiques: 11
  • Number of Travel Retail boutiques: 5
  • Number of POS: WS 10


Team: 7 Direct reports  

  • >30+ Office team members  
  • >270+ Retail & Travel Retail boutique members






Commercial Management

  • Functional depth in retail strategy and operations of meaningful scale
  • Core expertise in driving sales and creating a compelling in-store experience for the Luxury consumer, as well as leading and developing others across a multi-store network 
  • Understand clienteling evolution, client experience/service (inclusive of omni approach), talent development, and differentiated store experience
  • Performance management
  • Track record of delivering results in a Retail environment
  • A top and bottom-line focus


Customer Experience Innovator

  • Deeply understands and prioritizes the Cartier client (current and target)
  • Serves as the emblem for a superior Cartier client experience
  • Creates and introduces innovative new services to reflect the brand and engage the customer in distinctive and compelling ways


Global Mindset & Curiosity

  • Experience working in international and global environments
  • Fluent in English; Korean language and affinity to its culture is a plus
  • Curiosity; drive to understand first; improve and build on what exists



  • 10+ years leadership experience among 20+ years of experience in total
  • Strategic thinking
  • Performance oriented; results focused
  • Strong commercial instincts; sees and creates opportunity
  • A driver; highly energetic; motivating and inspiring across all levels
  • Personal affinity for Luxury brands; comfort with the Luxury client
  • Executive presence of luxury aesthetic and high taste level; image reflecting the Cartier Maison
  • 10+ years in Luxury or Retail Industry preferred
  • A globalist; sensitive to working in an international culture
  • Open to other’s expertise/suggestions yet can take ownership and make decisions; appreciates the importance of gaining buy-in and driving alignment
  • An educator; facilitates others in the development of skills and strategies
  • Brilliant communicator at all levels; creates transparency across the organization
  • Sterling values and absolute integrity
  • High empathy; a “people person”; openminded; flexible and solution focused


Learn more about life at Cartier

Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont