Reference Code:  81291

Boutique Director

Santa Clara, CA, US


The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 8,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity. 


At Cartier North America, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.


Job Mission


The Boutique Director leads and elevates the team to provide exceptional experiences for all clients –achieving or exceeding the boutique's sales goals. The Boutique Director inspires their team and others to cultivate each client encounter into an ongoing, trusting relationship that will continue to drive the Cartier legacy.


Key Responsibilities

Business Acumen & Commercial Performance

Contributes to the overall Boutique growth

  • Initiate and lead the implementation of growth strategy plans
  • Drive changes by developing sustainable and agile business strategies
  • Communicate local market and competitor strategies; identify and target ways of driving business and staying ahead of competition through our own values, products, tools, and resources
  • Proactively identify business challenges and create realistic solutions and measurable success goals
  • Drive sales and care service teams to consistently achieve or exceed sales targets and KPIs
  • Master expertise of theboutique business and assess local market opportunities to implement a proactive and effective sales strategy
  • Next level business acumen, able to see deep rooted causes, and assess/action as needed
  • Effectively ideate and act as a thoughtful partner (Corporate level) and lead change to ensure we are the pioneers amongst our competition
  • Leader in the Region and market; partner on Retail projects and act as an expert to drive awareness on a variety of commercial topics


Leadership & Team development

Communicates a compelling vision and inspires others to deliver results

  • Build high performing teams through strategic and discerning talent evaluations and planning
  • Have a strong pulse on the team and leada culture of performance management
  • Identify development plans to stimulate growth and curate individual career succession plans
  • Articulate clarity of purpose and inspire team toward a shared vision; lead through inclusivity to build right culture
  • Resiliency: maintain a level of optimism and energy when faced with setbacks or significant challenges; conceptualize and action new creative solutions
  • Demonstrate managerial courage and communication savvinessto inspire the team to perform at a high level
  • Highly skilled in productively managing difficult and complex interpersonal situations
  • Comfortable standing alone in making difficult decisions along with the discernment toraise key issues for partners to help solve
  • Anticipate and adapt to changing priorities, risk realigning focus for themselves and leadership team to achieve desired results
  • Strong and highly developed business acumen to successfully forecast future talent needs to meet Cartier’s strategic objectives; act to build these capabilities
  • Leadership confidence in making the decision on when to demonstrate versus influence and inspire
  • Elevated leadership presence across the Network and within the region; strongability to partner with corporate stakeholders and drive or support Network initiatives


Client Centricity

Delivers a distinctive client experience

  • Proactively initiate, develop, and lead the boutique client development vision
  • Role model developing and sustaining exceptional client relationships through personal expertise and savoir-fair
  • Influence and develop teams to create and celebrate innovative memorable moments for our clients and boutique visitors
  • Drive a culture of client centricity and influence the team to differentiate between a transaction mindset versus a client relationship mindset
  • Confidence in leading others, participate and collaborate with Maison partners in high visibility events (various HJ events, opening of boutiques, bespoke VIP events)
  • Master of client discovery; partner with Client Development leaders to bring new ideas and initiatives
  • Anticipate and pivot to changing client priorities, realigning efforts for themselves and others to achieve desired outcomes
  • Expert in local prestige market; share best practices around introducing new Prestige relationships across the Maison
  • Cultivate current Prestige Partnerships and proactively identify strategies to increase Prestige sales within the boutique


Agility and Growth Capability

Continually finds ways to contribute to Success

  • Strategize with all Corporate departments (e.g.,Commercial, Merchandising, Marketing, etc.) to effectively communicate key messages, business opportunities, and needs
  • Promote and champion change as a positive and necessary part of the boutique’s success at the individual and group level
  • Master at anticipating business needs; proactively activate plans to minimize disruptions
  • Challenge established practices and leverage leadership filter to reduce boutique “noise” and business disruptions
  • Identify a holistic/360 approach to change, considering processes, mindsets, and behaviors
  • Manage and coach difficult situations and resistance to change to bring about positive results
  • Elevated self-awareness
  • Proactively source and implement feedback from various sources; ability to effectively share feedback upwards
  • Exhibit professional maturity and strong emotional intelligence
  • Expert in proactively identifying the root cause of an issue; leverage multiple sources of data to create sustainable solutions
  • Work with leaders and cross-functional partners across all levels successfully within and outside of the boutique


Operational Excellence

  • Influence continuous operational improvements and adapt the boutique business model to the client journeys
  • Ensure all leaders consistently coach to proper execution of all procedures / compliance (ex. sales / finance procedures and cash management, security, and safety procedures, etc.)
  • Ensure successful inventory management
  • Optimize boutique controllable operating expenses and effective budget oversight
  • Develop clear actions to constantly improve the overall boutique operations and flows in order to improve the client experience
  • Promote a “continuous improvement mindset” by creating the conditions to collect feedback from the team on pain points and brainstorming on possible solutions
  • Skilled in operational processes and technologically savvy with company tools and applications
  • Promote knowledge, adoption, and accountability of tools in an effective way


Ambassadorship and Maison Image

  • Act as Maison ambassador and uphold boutique image
  • Embrace the true value of the Maison DNA and lead by example
  • Partner appropriately within boutique team and Corporate to ensure that the boutique meets Cartier standards through regular maintenance and cleaning
  • Opportunity to promote Maison’s heritage, products, and employer of choice in all external interactions including social media




  • Bachelor’s degree in arelated field is a plus
  • Additional language skills are a plus


Industry experience

  • 7 to 10 years of management, especially in luxury retail or hospitality
  • Required experience in leading leaders and managing direct reports


Technical skills / abilities

  • MS Office experience required; SAP knowledge preferred
  • Experience leading complex business environments or projects (i.e., multi-level locations, opening a boutique, leading HJ events)


Personal skills

  • Must be available to work retail hours (including evenings and weekends), overnight travel for trainings, client events, and other business events as needed
  • Ability to work in a fast-paced, evolving environment
  • Excellent analytical, organizational, and interpersonal communication skills are required
  • Strong understanding of client service needs and priorities (internal and external)
  • Strong attention to detail with the ability to handle multiple tasks simultaneously with accuracy and precision
  • Collaborative approach with ability to foster a positive and inclusive work environment
  • Ability to motivate and inspire others, and instill trust
  • Proactive approach to analyzing business and human resource needs


Learn more about life at Cartier


Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont

Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto