Reference Code:  40222

Boutique Director, Cartier St Petersburg

Saint-Petersburg, SPE, RU


The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 7,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity. 


Title:                   St Petersburg Boutique Director

Location:            St Petersburg     

Reports To:       Retail Director Russia, Ukraine & CIS



As an Ambassador of the Maison, he/she is responsible of the development and optimization of the boutique performance and profitability by managing the boutique team, ensuring excellence in boutique operations and client service. 

He/she actively participates to the definition of the Retail strategy within the region and ensures an efficient implementation in the boutique. 


He/she works collaboratively with teams across the company building effective working relationships to optimize existing and new ways of working and new initiatives, implementing new business culture in the boutique.



Boutique Performance Strategy & Sales achievement

  • Based on the Maison’s global strategy and a solid performance analysis, review of capabilities and environment context, assists the Retail Director with the definition of the network performance strategy of his/her region
  • Makes a diagnosis, review of competencies and environment and defines dynamic annual action plans to achieve Maison, boutique and category sales targets
  • Guarantees the implementation and regular monitoring of the action plans and amends modifications if necessary
  • Sets the boutique KPIs with validation of the Retail Director, ensures monitoring and implementation
  • Optimizes boutique performance and profitability
  • Provides in time accurate sales reports


Boutique Operations & Administration

  • Strives for operational excellence within a boutique and proactively works with the boutique team to improve their professionalism according to their opportunities and constraints
  • Is responsible for the respect of all brand and Maison policies, procedures and guidelines
  • In coordination with the local CRM-team, ensures development of CRM capabilities and implementation of CRM-actions in the boutiques
  • Supervises the boutique back office and administration
  • Oversees the boutique maintenance


Team Management & People Development

  • Recruits boutique staff and ensures an efficient integration
  • Communicates, federates and motivates the boutique team around the strategy and vision of the Maison and their group and individual implication
  • Sets individual objectives, evaluates the individual performance, identifies potentials within the team and defines IDP accordingly in collaboration with Talent Development Manager
  • Gives regular feedback and coach the team


Business Development

  • Manages Retail business development projects within the region
  • Elaborates dedicated action plans and ensures its implementation in collaboration with respective teams


Learn more about life at Cartier


Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont