Code de référence:  96086

CDD - PR & Influence Intelligence Senior Project Manager (F/M)

Paris 8, 75, FR

Fixed Term
  
  

L’histoire de Cartier repose sur l'audace et la passion. Nous avons adopté un esprit pionnier et audacieux qui continue d’inspirer nos équipes, tous métiers confondus, de nos boutiques à nos ateliers et nos sièges sociaux depuis plus de 170 ans. Nous comptons plus de 9000 collaborateurs de 105 nationalités différentes qui partagent un esprit indépendant et un engagement envers l’excellence, et qui ont pour ambition d’enrichir en permanence l’héritage de la maison en repoussant les limites de la créativité.

  
  

World’s Number 1 in Jewelry and Number 2 in Watchmaking, Cartier rhymes with expertise and excellence since 1847. More than just a business, the Maison Cartier was able to make its creations true myths, thanks to the men and women who make their passion, their profession.

 

Cartier International recruits a :

 

PR & Influence Intelligence Senior Project Manager (F/M)

CDD - Short Term contract

 

 

Within the PR & Influence department, the Intelligence senior Project Manager is the key contact for performance analysis & strategic recommandations.

She/he will be in charge to extract information from quantitative data stemming from performance reports, digital platforms and competition analyses to draw informed insights that will help shape the PR & Influence strategy.

Work closely with markets to advice on, develop and execute local influence activations, following central guidance, to ensure innovation, creativity, and coherence, drawing from a culture of performance. 

Research & development on market trends. Lead a curious and proactive monitoring of the influence landscape and market trends – from direct competitors to niche brands – to develop new strategies, content creation opportunities and ways of working with our People of Influence communities.

 

MARKET INFLUENCE ACTIVATIONS

    • Team up with markets to establish KPIs and extract data from digital intelligence platforms to define and report on past, current and upcoming activations
    • Collaborate with PR & Influence Managers at HQ level to develop guidelines for local activations
    • Advice on casting and ongoing contracts
    • Create reporting templates, draw recommendations and adapt strategy
    • Manage product, coverage, logistics and invoicing for activations involving HQ profiles

 

DMR MANAGEMENT

  • Central point of contract between DMR, Cartier and other Richemont teams
    • Onboard new members of the team, assist and lead trainings
    • Accompany merger between DMR and Launchmetrics
    • Manage the DMR user list (creation & removal of user access)
    • Manage the DMR reading list across markets (PRINT/WEB/SOCIAL of titles monitored)
  • Creation of product/celebrity/activation lines in DMR PRINT & WEB
    • Objective: to have the number of clippings per collection
    • How: Brief the DMR team (send the press kits, the #, explanation of the product classification…) before each new collection launch/press activation
  • Supervise monthly clipping approval
    • Objective: to have relevant data for all analysis
    • How: check every month if clippings are not missing and well classified under the right product line in DMR
  • Manage DMR budget & invoices

 

 

TRAACKR MANAGEMENT

  • Central point of contract between Traacker, Cartier and markets
    • Collaborate with other stakeholders in PR department to establish influence KPIs and extract data from the platform to report on past, current and upcoming activations
    • Advice and help create relevant influence and celebrity contracts to include the platform’s capacities (oAuth…)
    • Monitor markets level of enrollment, contracts, usage
    • Roll-out training program for markets and new members of the team
    • Work with Traackr team to develop Cartier|Traackr Playbook – guidelines including Discovery, KPI setting, Campaign Report, Program Analytics, social commerce…
    • Work with market PRs and HQ stakeholders ahead of activations to set-up ad-hoc campaigns
    • Manage Traackr budget and invoicing

 

PRESS WEBSITE MANAGEMENT (Supported by PR Coordinator)

  • Central point of contact between PR department, Creative Communications and external agency who designs and hosts the current press website
  • Liase with external agency to ensure timely delivery of assets on the site
  • Work with Senior PR & Influence Manager on the redesign, roll-out and trainings for website
  • Liaise with Archive & Talent departments for asset rights sections & upload
  • Liaise with Talent and Entretainment department for dressing-related sections & upload
  • Develop and research new elements and functionalities for the site
  • Manage press website and external agency budget and invoicing

 

Profil

 

Following a Master’s Degree, you have at least a 5-year experience on the same position in agency or corporate in international & complexe environment (ideally luxury). You already worked with digital monitoring platforms and asset management.

You are a strategic and analytical thinker on your expertise field and your curiosity helps you to develop your innovative personality.

As a project manager, you are socially agile, flexible able to federate around your projects. You like working with others and are known for your persuasion skills. 

Autonomous, organized and rigorous, you adapt easily to a fast-paced environment and know how to prioritize your projects. 

Collaborative, you have a strong team spirit.

 

Strong PowerPoint skills needed

Fluent in english, French is a plus


En savoir plus sur la vie chez Cartier



www.careers.cartier.com

Richemont possède plusieurs des plus grandes entreprises mondiales dans le domaine des produits

de luxe, avec des atouts particuliers dans les domaines de la bijouterie, des montres et des

instruments d'écriture. Cartier a rejoint le groupe en 1988.

En savoir plus sur le Groupe Richemont