Reference Code:  33832

Sales Director

New York, NY, US


The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 7,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity. 


At Cartier North America, We are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.






Achieve and/or exceed Sales Plans and lead business development initiatives:

  • Drive sales team to consistently achieve or exceed sales targets
  • Maximize business opportunities by creating synergies and efficiency throughout the entire boutique across all floors
  • Responsible for defining and implementing the business development strategy for High Jewelry
  • Collaborate with all Corporate Departments (i.e. visual merchandising, merchandising, marketing, etc.) and communicate to Brand Executives to leverage business analysis and opportunities
  • Develop a strong knowledge of the boutique business and assess local market opportunities to implement a proactive and effective sales strategy
  • Partner with the Client Experience Director to implement CRM strategies to improve new client acquisition and loyal client retention
  • Actively promote networking activities including client events

Manage and develop team:

  • Motivate and support the overall sales staff, including a team of Sales Experience Managers and High Jewelry sales associates
  • Communicate strategic brand focuses to management team
  • Regularly conduct team meetings, ensuring that staff is aware of the targets  and client experience best practices
  • Ensure that administrative and HR tasks (including but not limited to scheduling, payroll and overtime management) are being managed by the Salon Managers on a regular basis
  • Actively recruit and maintain talent pipeline
  • Partner with the Boutique Director and Sales Experience Managers in order to elaborate and implement the coaching and training strategy for the sales team
  • Lead the performance management process through regularly scheduled individual meetings with the the management and sales teams including biannual performance review
  • Assess potential and propose development opportunities in partnership with boutique management, HR and Career Committees
  • Responsible for creating a positive and united work environment amongst all staff

Ensure exceptional client experience and develop client relationships:

  • Partner with Sales Experience Managers to ensure that the  teams are consistently providing an exceptional  client experience and maintaining the highest degree of courtesy and professionalism
  • Partner with Sales Experience managers and High Jewelry team to ensure development of   long term client relationships resulting in increased business opportunities
  • Model luxury experience behavior and maintain a regular presence on the floor

Operational support:

  • Support boutique operations management with boutique controllable operating expenses: monitoring, analysis and action plan recommendations in order to optimize  controllable costs
  • Partner with Operations Manager and Service & Workshop Manager to ensure fluidity of operations
  • Daily set up and break down of boutique for opening/closing, as needed

Knowledge and Compliance:

  • Possess deep understanding and knowledge of brand and full range of all products and services to convey Cartier heritage and values
  • Promote the implementation of new technology based service tools
  • Understand and comply with Cartier security and operational procedures (i.e. product handling, inventory control, etc.)
  • Possess a full understanding of the relevant marketplace and client demographic

Brand Ambassador:

  • Uphold Cartier image by maintaining professional demeanor at all times and be an Ambassador for the Brand



  • MBA is preferred
  • Additional language skills (Mandarin, Portuguese, Russian) are a plus



  • A minimum of 10 years of management, especially in the field of luxury retail or hospitality



  • Must be available to work retail hours including weekends



  • Strong leadership skills 
  • Ability to work in a fast-paced retail store environment
  • Flexible mindset with the ability to embrace changes
  • Excellent analytical, organizational, and interpersonal communication skills required
  • Proactive approach to analyzing business and human resource needs.
  • Ability to motivate and develop team as per Cartier's image
  • Ability to project an approachable and professional image in personal appearance, manner, and demeanor

Learn more about life at Cartier


Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont