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Reference Code:  22129

Fragrance Retail Development Manager

New York, NY, US

Permanent
  
  

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 7,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity. 

  
  

OBJECTIVE:

 

To develop our Cartier Parfums retail business in North America in liaise with the Cartier Parfums Sales Team & Cartier North America team.

 

KEY RESPONSIBILITIES:

 

STRATEGY

 

  • Set-up the retail roadmap in liaise with Sales Director, Marketing Manager and Cartier Retail team
  • Share the guidelines of fragrance presence in the boutiques and ensure implementation with the Account Executives
  • Set-up the sales target per boutique in liaise with the Sales Director

 

RETAIL STAFF

 

  • Follow-up training plan implementation with the Account Executives and L&D team
  • Set-up and implement specific incentive scheme for the retail staff.
  • Create a visit calendar for Account Executives to inform the staff of novelties, activities, and retail exclusivities.
  • Answer any ad-hoc request from the boutiques, in liaise with their local Account Executive

 

VISUAL MERCHANDISING / MERCHANDISING / STORE DESIGN PLANNING

 

  • Share and ensure the implementation of the fragrance visual VM guidelines by cluster, in liaise with VM team (consultation tables, tables, backwalls)
  • Manage stock of saleable product and POSM (testers, samples, display units, accessories) per boutique & cluster as per guidelines, in liaise with Merchandising team and US DC.
  • Ensure strong fragrance presence in every boutique renovation, in liaise with SDP central and local

 

MARKETING

 

  • Develop event toolkits for the boutiques (events, classroom, etc.) and follow-up  implementation with the Account Executives
  • Set-up a specific retail marketing plan with exclusivities and prelaunch in liaise with Marketing manager and HQ team.
  • Set-up and develop CRM program in liaise with CRM team
  • Develop cross category activities (social media, PR, events) in liaise with the marketing team and fragrance presence in Cartier NA events.

 

INTERNAL COMMUNICATION

 

  • Send monthly email to the boutique network with results, key messages and key focus for the month.
  • Develop corporate initiatives to raise fragrance awareness and adoption among employees

 

REPORTING

 

  • Set-up and share retail sell-out report for all boutiques.
  • Ensure implementation and adoption of the Yoobic app by the Account Executives and create reports and dashboards from the app for boutiques and also retailer’s doors (in partnership with Marketing Manager)
  • Develop client-centric analysis in liaise with the retail and CRM teams (transactions analysis).
  • Monitor the retail PL (sales / external promoters / communication)

 

JOB REQUIREMENTS:

 

  • 4-5 years of related experience.
  • Good management and communication skills.
  • Retail & service oriented - field presence requested.
  • 360° and strategic marketing vision a must.
  • English is mandatory and French is a plus.

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Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont