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Reference Code:  73621

Fragrance Commercial Business Manager (Growth & Strategy)

New York, NY, US

Permanent
  
  

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 8,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity. 

  
  

Fragrance Commercial Business Manager (Growth & Strategy)

 

At Cartier North America, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities

 

Job mission

 

The Fragrance Commercial Business Manager will develop our Cartier Parfums Retail & Specialist business in North America. Working with the Commercial Sales Director on various sales projects for Retail, the Specialist accounts on business development and planning.

 

Key Responsibilities

 

  • Continue the retail roadmap in liaise with Commercial Sales Director, Marketing Manager and Cartier Retail team.
  • Share the guidelines of fragrance presence in the boutiques and ensure implementation with the in-store teams and corporate partners.
  • Set-up the sales target per boutique and specialist in liaise with the Commercial Sales Director.

 

RETAIL STAFF & SPECIALIST PARTNERS

 

  • Hire, train and develop Boutique Fragrance & Accessories Ambassadors
  • Follow-up training plan implementation with the L&D; team
  • Set-up and implement specific incentive scheme for the retail & specialist staff.
  • Visit Boutiques/Specialist accounts to inform the staff of novelties, activities, retail exclusivities and support the Account Executives and gain market knowledge for the specialist network.

 

VISUAL MERCHANDISING / MERCHANDISING / STORE DESIGN PLANNING

 

  • Share and ensure the implementation of the fragrance visual VM guidelines by cluster, in liaise with VM team (consultation tables, tables, backwalls)
  • Manage stock of saleable product and POSM (testers, samples, display units, accessories) per boutique & cluster as per guidelines, in liaise with Merchandising team and US DC.
  • Ensure strong fragrance presence in every boutique renovation, in liaise with SDP central and local.
  • Work with sales team on image consistency within the specialist network and executions of events.

 

MARKETING

 

  • Develop event toolkits for the boutiques (events, classroom, etc.) and follow-up on implementation
  • Set-up a specific retail marketing plan with exclusivities and prelaunch in liaise with Marketing manager and HQ team.
  • Set-up and develop CRM program in liaise with CRM team
  • Develop cross category activities (social media, PR, events) in liaise with the marketing team and fragrance presence in Cartier NA events.
  • Collaborate and follow up on all specialist marketing meeting and seasonal planning.

 

INTERNAL COMMUNICATION

 

  • Send monthly email to the boutique network and Account Executives with results, key messages, and key focus for the month.
  • Develop corporate initiatives to raise fragrance awareness and adoption among employees
  • Work and guide Account Executives on specific tasks and projects.

 

REPORTING

 

  • Set-up and share retail and specialist sell-out report for all boutiques and specialist accounts. 
  • Analyze sell thru reports and assist with assortment and sku matrix per account.
  • Assist on key sales projects: retailer’s proposals, Fragrance Ambassador initiatives, seasonal strategy plans and focused initiatives.
  • Develop client-centric analysis in liaise with the retail and CRM teams (transactions analysis).
  • Monitor the retail & Specialist P&L (sales / external promoters / communication)

 

 

Qualifications:

  • 4-5 years of related experience.
  • Good management and communication skills.
  • Retail & service oriented - field presence requested.
  • Travel 40%.
  • 360° and strategic marketing and commercial vision a must.
  • Strong MS Excel skills a must.
  • Proven track record of creating strategies to drive sales in the area of fragrance.

 


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Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

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