Reference Code:  100967

V.I.E - Creative & Content Specialist - New-York

New York City, NY, US


The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.


‘A rare opportunity to balance creative strategy with content production and high-visibility advertising programs, in a dynamic and fast-growing team’



This V.I.E is an exciting chance to join the Branding Management Pillar of the Marketing and Communications department of Cartier North America, and contribute to the development of local creative strategy, content, and media programs. The ideal candidate is a creative professional with experience in the luxury and communications field, capable of pairing creative execution with business strategy. Fluent in all communications channels (both online and offline), they must be an adaptable team player, willing to learn and demonstrate strong initiative along with the ability to handle multiple projects simultaneously.The length of this V.I.E assignment is 18 months and ideally starts in July or September 2024, the position is based in New York City.





Reporting to the Creative Communications Director as a Creative & Content Specialist, you will work on a vast array of North American communications projects:


  • Assist the creative & content team on special content projects and photoshoots.
    • Assist with art direction: visual and creative research, mock-ups, and storyboarding.
    • Draft agency briefs and make relevant recommendations on the creative approach, formats, deliverables, and appropriate partners.
    • Support with logistics and coordination during photoshoots and events, and throughout post-production and delivery.
    • Monitor budgets, receive and process vendor invoices with relevant teams.


  • Support with the ingestion and organization of branding assets and communications tools:
    • Receive new campaigns and distribute the assets to the Media, PR, CRM, and Marketing teams.
    • Keep track of a comprehensive list of available assets, upcoming plans and facilitating communication with the central teams by preparing meeting agendas.
    • Participate in taskforces with other departments across the company.


  • Creative benchmarking
    • Keeping track of competitor activity in North America, with a focus on social media activations and innovative advertising formats.
    • Collect information during key periods and after notable events to build reports and extract pertinent insights.
    • Propose new approaches, guideline optimizations and deepen the client-centric strategy.
    • Help sourcing new creative partners, agencies, freelancers, and vendors and maintain the creative database.
    • Monitor social media trends and formats in the luxury landscape and beyond to recommend relevant activations and innovative advertising formats.






At Cartier, we are free spirits, exploring a world of possibilities. Our diversity of skills, talents and backgrounds is what makes us unique. Each singular individual is recognized and empowered, supported and rewarded. We value your independent spirit and encourage you to create your own path on an exciting journey with global opportunities. You will never stop learning at Cartier, a unique and special place to work and progress.

As a Creative & Content Specialist, you will have a great opportunity to be an essential contributor in a dynamic team, working for the success of a first-class Luxury Maison under strong business acceleration and transformation. We believe in shared success and understanding that with your actions you elevate your team and Maison. To contribute to team success, we expect the following:


  • Creative strategy & content or campaign production experience required, preferably with an eye for luxury and focused on social media, web and innovative digital formats.
  • Strong PPT presentation skills to build agency briefs, internal project trackers and transversal recaps, choosing and organization the right level of information in a detail oriented way.
  • Capable of creating realistic mockups and supporting basic graphic design tasks (Adobe Creative Suite tools, Photoshop, Illustrator & InDesign)
  • Proficient in Asana (project management) and Figma
  • Facilitating creative assets workflow and increasing team bandwidth with strong coordination and organizational skills
  • Develop a strong understanding of the Cartier Maison codes, brand identity, overall communications strategy, and business objectives.
  • Background or degree in advertising / communications or design






  • We have a fun, growing and dynamic team, taking on more exciting projects every year
  • We’re fully transparent and share with you: Maison strategies, key information, needs of others Corporate Departments.
  • We create a positive environment where we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.
  • We constantly develop you with trainings, continuous learning, and feedback culture. Building a healthy and strong feedback culture, where you will feel entitled to give an honest opinion, is essential to us.






  1. Firstly, you will be engaging with an online video interview of 15min for us to assess your understanding of the position, and motivations
  2. Subsequently, you will be meeting with International Talent Acquisition team to dive deeper and assess your fit to this role
  3. Finally, you will be able to meet with the local Hiring Team (Local HR and Hiring Manager).






We offer exciting opportunities to grow professionally and personally in a supportive and international environment. The industry is transforming, it is an exciting time to join the Maison and to be at the forefront of this industry-wide transformation.


As a V.I.E in our subsidiary, you will benefit from:

  • 18 month’s contract
  • Monthly allowance not subject to taxes
  • Housing allowance
  • Travel cost linked to the move
  • Health insurance





Important: Kindly note that the V.I.E Program requires strict eligibility criteria, you can access further information on this destination and check your eligibility through this page:


The V.I.E Program is run under the authority of the French Ministry for Economy and Finance and that of the Ministry of Foreign Trade, all details can be found on the Civiweb website:


Learn more about life at Cartier

Richemont owns several of the world's leading companies in the field of luxury goods, with particular strengths in

jewellery, watches and writing instruments. Cartier joined the Group in 1988.

Learn more about the Group Richemont

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City