Assistant Manager, Direct-to-Client Marketing-Temporary Role

At Richemont Americas, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.

Assistant Manager, Direct-to-Client Marketing-Temporary Assignment

Cartier | New York, NY

Dates of the assignment 8-1-24 to 3-28-25

At Cartier North America, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.

Job Mission

Reporting directly to the Director of Communications Activations, the Assistant Manager of Direct-To-Client Marketing will manage all email marketing, direct mail, and acquisition activations. This person should be a self-starter with strong attention to detail, time management and problem-solving skills. They must be a team player who is adaptable with the ability to synthesize insights about activation performance to make actionable recommendations to improve overall strategy. Advanced skills in email coding (HTML, SQL), Salesforce Marketing Cloud, and Google Looker is strongly recommended. 

Overview

Key Responsibility 1: Email Marketing

• Lead for all Email marketing activations, from creative briefing through execution. Accountable for maintaining the Email process – partnering with Coordinator on developing any creative briefs, leading the briefing and communication with the CRM agency, assist in HTML coding, quality assurance testing and deployment scheduling for all Email activations.
• Managing day to day relationships with CRM Agency, ensuring seamless communication and attention to detail is the number one priority. Act as the market lead point of contact for all process improvement, contract development and project prioritization.
• Build and maintain the Day-to-day Email Calendar for team and market stakeholders to be distributed on a bi-monthly/monthly basis. Onboard Coordinator and Manager to any significant changes or shifts; remain adaptable to update the calendar to align with business priorities.
• Develop and execute a robust Always-on/Trigger Email Program in partnership with Coordinator; rooted in the client lifecycle and solving key business challenges to ensure a seamless client experience.
• Partner directly with Global Client Marketing team; build a strong working relationship to improve global activations to fit our local market needs.
• Constantly seek ways to improve email programs through innovative tools and technology. Upskill self on Salesforce and new tools to advance program.

Key Responsibility 2: Direct Mail

• Main contact for Direct Mail Agency, from creative briefing to execution. In partnership with Coordinator, responsible for list creation and cleaning, creative proofing, and ensuring that target in-home dates are met.
• Partner with Coordinator for the ordering and allocation of all Globally created mailers and catalogs in SAP to internal and external stakeholders.
• Work to enhance all Direct Mail processes to create more seamless and efficient workflows, ensuring data security and privacy.
• Maintain the database health by routinely cleansing invalid addresses after each activation; propose solutions to improve acquisition and data hygiene within the organization.
• Initiate local Direct Mail projects focused on improving the client lifecycle; manage the partnership with Brand Management team for content creation and development.

Key Responsibility 3: Analysis & Reporting

• Create and analyze all Email, Direct Mail and Acquisition activation performance. Responsible for creating reports that summarize performance and overall learnings, then turning insights into actionable next steps.
• Always-On Analytics – responsible for all Always-On campaign and channel reporting including monthly, campaign wrap reports, quarterly, and annual reports, as well as any ad-hoc analyses and maintaining other reporting documents.
• Develop and maintain reporting dashboards for all DTC activations in Looker; request support from agencies and global partners when necessary.
• Responsible for sharing high-level DTC reporting with the entire organization; presenting results on behalf of the team for local and global projects.
• Confirm data accuracy by cross-checking activation data to ensure consistency and responsibility for ensuring all KPI are aligned with activation objectives.

Key Responsibility 4: Budget Management

• Responsible for maintaining DTC Budget, aligning with Manager and partnering with Finance, Accounting and Global teams to maintain balanced financials.
• Manage and process all invoices, including creation of PO, invoice review/accuracy and reconciling general billing issues.
• Maintain internal budgeting document to make sure it is up-to-date and in line with guidelines, working across all team members to guarantee accuracy.

Key Responsibility 5: Acquisition

• Partner with Manager to develop a robust Acquisition Program; this includes seeking new ways of working with Global and Richemont teams and system, sourcing and onboarding new vendors, partnership with CRM Agency to strategize Acquisition goals.
• Leverage the current Acquisition tools for Public-facing events, responsible for set-up, maintenance, and post-event reporting with support from the coordinator.

Key Responsibility 6: Team Dynamics

• Partner with Global teams on global projects, relying on HQ as a resource to constantly upskill oneself on areas for improvement or growth.
• Foster the relationships between Direct-to-Consumer and other internal teams (Brand Management, Client Engagement, Events, Ecommerce, Retail Experience, etc.) for all activations, ensuring consistency across all customer-facing and branded touchpoints.
• Develop core relationships between similar stakeholders in other markets to increase knowledge and further enrich our local activations.
• Build strong partnership with Coordinator for support on all activations and upskilling.

Key Responsibility 7: Industry Trends & Innovation

• Conduct research of client marketing, media, retail, competitive trends to share with the greater business.
• Seek opportunities to hold meetings with new vendors or learn about new offerings from our agency partners.
• Take the initiative to test and learn new activations. Be curious to constantly evolve and upgrade our programs within the ever-changing business landscape.

Qualifications

• Bachelor’s degree required; a background in advertising, marketing, consumer behavior or analytics is preferred.
• A minimum of 3-5 years prior experience with project coordination, campaign management and/or direct-to-client marketing (email, direct mail) experience is preferred. Experience within luxury or retail industry is a plus.
• Email experience along with digital knowledge including some experience in email setup/coding (HTML, SQL) preferred. Experience with Salesforce Marketing Cloud, a plus.
• Analytic experience in developing marketing reporting leveraging measurement tools like Looker or Google Analytics.
• Strong computer skills with proficiency in Microsoft Office applications (Excel, Word, Power Point etc.) required.
• The ability to synthesize raw campaign data to create and present insightful and visually appealing presentations with clearly outlined next steps is essential.
• An excellent communication style, with the ability to communicate clearly and concisely, tailoring one’s communication to each audience, is a must.
• Experience in a cross-functional team environment. Attention to detail with the ability to handle multiple tasks simultaneously.
• Ability and interest to learn and apply new software and programs.
• Must be a self-starter, entrepreneurial, resourceful and comfortable working in a fast-paced team environment where self-sufficiency is essential.
• Team player with initiative, meticulous attention to detail, excellent time management and problem- solving skills needed.

WE OFFER

 We care about our associate’s health and wellbeing and offer a comprehensive benefits program to support you and your loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are available to support your financial needs, along with access to the employee assistance program for you and your household members. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of wellness and work-life-balance, our package includes a wellness reimbursement benefit and paid time off. We also encourage associates to give back to their local community by using their volunteer time off days to support important initiatives that drive change.

At Richemont, We Craft the Future!

Expected hourly rate: $36.00 to $40.00

Salary will be negotiated based on relevant skills and experience.